BLOG | by YouGov Sport

NBL Christmas Day Fixture Study 2022

In July 2022, The National Basketball League (NBL) announced it would be hosting a Christmas Day fixture between the Sydney Kings and Melbourne United. ​

While the Christmas Day fixture has long been an annual tradition in the NBA and hugely successful, will this guarantee a similar story for the NBL down under?​

The following research will look to predict this by deep diving into NBL fan awareness of the announcement as well as broader fan sentiment around the concept of a Christmas Day NBL fixture.

Download our report to discover more.

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