Using our Index score, which is a composite of brand health metrics – Impression, Value, Quality, Reputation, Satisfaction and Recommend – the league is recording scores which put it on a rough par with the NBA and NHL for the month of September.
In fact, the league’s September Buzz score (a measure which calculates the net amount of positive or negative chatter a brand is enjoying) is the highest it has been for at least five years (see below). For the first time since then, the NFL is racking up Buzz scores in September that are higher than the NHL’s.
Those Buzz scores are also transferring to higher Impression for the league, too. After a negative start last season, the NFL has reversed its fortunes, again recording its best start to a season since 2015.
With the NBA experiencing its own struggles at the start of this season, we’ll keep an eye on whether some of its scores are overhauled by the NFL. Get in touch if you’d like to see the data – or talk about more analysis.