BLOG | by Joseph Eapen

Our IPL viewership prediction proves spot-on. But there’s still more to come from the tournament.

You may remember that in a blog I wrote in July, I predicted a significant increase in Indian viewership for this year’s IPL. That prediction took into consideration a range of factors including historic data, anticipation, an increase in interest in the absence of other sports events, the venue and calendar changes and a resumption surge.

We used a clever piece of math called an intelligent genetic algorithm to perform the forecast but nevertheless it was greeted by skepticism in some quarters. And that was understandable. For a property already as successful as the IPL, an increase in average minute audience of a third was quite a leap.

But three months on, our prediction has been proved right – and some. In fact, average minute audience for the IPL is up slightly more than the 36% we predicted. The league has delivered a 37% increase – a margin of error that we are prepared to deal with.

As the chart above shows, 2020 is proving to be another bumper year for the IPL in India as cricket-starved fans have flocked to the tournament – and there’s even more to come.

Photo Yogendra Singh

BLOG | by Joseph Eapen

Senior Vice President, India

Joseph has 20 years’ experience in marketing research and media measurement.  He joined YouGov Sport from Repucom where he was SVP South Asia. Prior to that, he was at Media Research Users Council (MRUC), an industry body in India, where he was CEO and responsible for the Indian Readership Survey 2010 (the largest readership study in the world). He was previously the CEO of aMap, the second largest overnight TV ratings company in the world.



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