The survey, conducted via YouGov Direct on August 3, finds that roughly three-fifths of sports gamblers in Britain are likely to bet during the upcoming Premier League season (58%). Sports gamblers in this piece are defined as those who have placed a bet on ANY sports in the last 12 months.
Scrutinising the data by age groups reveals that demand among sports bettors to bet on the marquee football event is somewhat greater among younger groups.
Nearly two-thirds of sports bettors aged between 18-29 say they are somewhat likely or very likely to bet on the event (63%), as do a similar proportion of those aged between 30-50 (61%). The share is noticeably lower among those aged 51 or more (53%).
For nearly half of those who are somewhat or very likely to bet on the Premier League, the activity is a part of their Saturday routine during the football season (47%).
Three in ten of those likely to bet on the League say they would never place a bet where they could win money only if the team they support loses. This sentiment is particularly strong among those aged over 51 (36%), and less so among the youngest cohort – those aged 18-29 (25%).
Meanwhile, a quarter of these likely Premier League bettors express confidence that they know which team will take the title home this season (24%). A smaller proportion of them have confidence in their predictions about the teams that will get relegated (16%).
When it comes to expectations about making net monetary gains on bets, the vast majority of these Premier League gamblers acknowledge that the chances of that happening are slim. Only a fifth of them (22%) say they expect to make more money than they lose in bets on the Premier League this season.
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Methodology: YouGov polled 1700 British gamblers online on August 3 between 7:13am and 9:01am BST. The survey was carried out through YouGov Direct. Data is weighted by age, gender, education level, region, and social grade. Results are nationally representative of adults in Great Britain. The margin of error is 2.4% for the overall sample. The filtered sports bettors sample size amounted to 637 adults. Learn more about YouGov Direct.