BLOG | by YouGov Sport

Profile Peek: Understanding Britain’s motorsports fans

Nearly a third of motorsports fans consider themselves environmentalists, according to YouGov data.

YouGov Profiles, which is a proprietary audience profiling and segmentation platform collecting data on 400,000 variables from 230,000 panellists, allows us a deeper understanding of fans of the sport in Britain.

The Profile Peek highlights the demographic and behavioural traits of motorsports fans by comparing them against the general British population. This study can equip advertisers and marketers with actionable insights into this subsection of the British population.

Download the free Profile Peek for insights covering a variety of broad and niche parameters, including:



Social media usage

Attitudes to advertising

Their hobbies outside of Esports

Their favourite English Premier League teams

Download the full Profile Peek now.

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