If you live in a soccer-mad nation, it’s easy to think that the whole world is talking World Cup football right now. But is that the case? Our new Sport Talk report visits countries around the world and uncovers what sports events people are talking about around the world right now.
To download a free copy of the report, featuring data from the USA, UK, Germany, China and Australia, complete the form on the right hand side of this page.
Or you can carry on reading to find just a few of the highlights.
Using our YouGov SportsIndex Word of Mouth metric (‘what sports properties have you been talking about in the past two weeks’), we thought we’d listen in on the world’s sporting conversations to find out what people around the world are talking about right now. Here’s some of what we found out.