Every sport brand has its own health. Just like humans, a proper assessment requires a full range of diagnostic tools.

At YouGov Sport, we track the brand health of hundreds of leagues, teams and events – every day in 40+ markets.

Bespoke questions and KPIs are no problem as we can quickly tap the pulse of any market.

Thousands of consumer brands are also integrated within our systems to assess partnership fit and impact.

Daily tracking and market perception monitoring that you can’t get anywhere else.

We’re already measuring your success.

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  • What do the public think?
  • Do sports fans have a different view?
  • What market segments are driving perception?
  • How do people react to big matches and media stories?
  • How is the competition doing?
  • Are you trending up or down?

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