We’ve been measuring and assessing sponsor brand exposure for over a decade, having pioneered the application of this image-recognition technology to the world of sports marketing.
Extensive analysis tools give you the strategic perspective you need to assess performance.
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Our proprietary brand recognition software assesses the source, duration and quality of each and every exposure –identifying all brand exposure across TV, press and social.
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Brand Impact Score
Brand Impact Score methodology converts exposure into value to inform sponsorship performance.
Brand Impact Score · 5 Factors
Our proprietary brand exposure valuation methodology assessing each exposure on five critical impact metrics.
Degree of Clutter (Solus):
Number of other sponsors
The position of the brand
The size of the brand
How long the brand is shown
Number of instances of brand exposure