OUR SOLUTIONS
EXPOSURE
Partner value is largely driven through brand exposure.
We make it clear, complete and credible.
We’ve been measuring and assessing sponsor brand exposure for over a decade, having pioneered the application of this image-recognition technology to the world of sports marketing.
Extensive analysis tools give you the strategic perspective you need to assess performance.
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Image Recognition
Our proprietary brand recognition software assesses the source, duration and quality of each and every exposure –identifying all brand exposure across TV, press and social.
Example: Click on image to view larger size
Brand Impact Score
Brand Impact Score methodology converts exposure into value to inform sponsorship performance.
Brand Impact Score · 5 Factors
Our proprietary brand exposure valuation methodology assessing each exposure on five critical impact metrics.
BIS 01
Degree of Clutter (Solus):
Number of other sponsors
BIS 02
Location:
The position of the brand
BIS 03
Size:
The size of the brand
BIS 04
Duration:
How long the brand is shown
BIS 05
Frequency:
Number of instances of brand exposure