Extensive tools for media data-collection and analysis to fully assess the coverage and exposure of any event or sponsorship.


Unmatched expertise in TV coverage and viewership. Despite the current of change, television remains at the heart of sport consumption and we measure it from every angle.


Partner value is largely driven through brand exposure. We make it clear, complete and credible.


Modern measurement and reporting of the fastest growing marketing mediums across all platforms and channels – social and beyond.

The most comprehensive suite of insight services in the sports industry.

Every broadcast.
Every market.
Every channel.
Every platform.
Every day.

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YouGov Sport provides Extreme E with expert insights to understand their audience and potential markets

Extreme E is a radical new electric off-road racing series, which will see electric SUVs competing in extreme environments around the world which have already been damaged or affected by climate and environmental issues.

The five-race global voyage highlights the impact of climate change and human interference in some of the world’s most remote locations and promotes the adoption of electric vehicles in the quest for a lower carbon future for the planet.

Since its inception in 2018, Extreme E has been working with YouGov Sport to garner information about the championship’s audience and their attitudes towards fighting climate change, a key aim of the series. YouGov Sport have provided continuous analysis of the media and sponsorships landscapes.

Learn more on how YouGov Sport works with Extreme E

Read more success stories

“As a start-up it is essential for Extreme E to understand its audience and potential markets, and YouGov Sport has been instrumental in defining that.

It has delivered data and insights that have helped shape our strategy to ensure our product is both relevant and interesting.”

Ali Russell
Chief Marketing Officer, Extreme E

“Really pleased to be working with the team at YouGov Sport as we continue to measure and analyse our media figures and gather insights into our key audience – from the traditional motorsport fan, to our next generation.”

Julia Fry
Head of Communications, Extreme E