Sponsors want to know if the investment is paying off.
We’ve got the answer.

Sponsor value comes in many forms, and we can help you measure it all.

Going beyond traditional media measurement, our consumer insight tools can also tell you if awareness and affinity generated by a sponsorship is translating to key brand drivers that lead to new business.

Whether you call it ROI, ROO or an objective win, we can help put the critical proof into your analysis.

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  • TV exposure
  • Press coverage
  • Digital content
  • Partner awareness
  • Brand perception impact
  • Consideration uplift
  • Asset & partnership valuation
  • Brand fit analysis
  • Bespoke objectives

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YouGov Profiles platform helps deliver sponsorship success for RLWC2021

The Rugby League World Cup has been the pinnacle of international rugby league since 1954. Now contested every 4-years, with a series of qualification tournaments leading up to it, the RLWC is open to all full and affiliate members of the International Rugby League (IRL). In 2021, for the first time, the men’s, women’s and wheelchair competitions will be staged in a single, celebratory event.

In November 2020, the RLWC announced Cazoo, the UK’s leading online car retailer, to become Principal Sponsor of the tournament.

Sponsor value comes in many forms. YouGov Sport worked with the RLWC, to provide the critical proof of these values, demonstrating key brand drivers for Cazoo – and for other RLWC sponsors.

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“We’re thrilled to see Rugby League World Cup 2021 announce such a significant sponsorship deal with Cazoo today as Principal Sponsor for the event. It is particularly pleasing to work with a rights holder partner who puts the YouGov Profiles platform of insight and data to such good use in crafting compelling sponsorship propositions, even in these odd times.”

Charlie Dundas
Commercial Director, YouGov Sport

“… It’s really great to have your excellent support, data and actionable insight at the heart of our decision making.”

Jon Dutton
Chief Executive, Rugby League World Cup 2021