OUR SOLUTIONS

VIEWERSHIP

Unmatched expertise in TV coverage and viewership. Despite the current of change, television remains at the heart of sport consumption and we measure it from every angle.

Despite the current of change, television remains at the heart of sport consumption and we measure it from every angle.

Granular analysis of every market, every platform, every channel. Unmatched expertise in TV coverage and viewership.

Full-scale comprehensive analysis of your broadcast – macro to micro.

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Every broadcast.
Every market.
Every channel.
Every platform.
Every detail.
Every day.

Comprehensive data delivery includes:

  • Detailed global coverage audit of all screenings
  • Official viewership ratings from 100% of available markets
  • Viewer demographics
  • Robust estimation models for non-rated markets
  • Integration of OTT data from direct providers and credible models
  • Comprehensive breakdowns by day, location, channel, programme type
  • All data accessible and assessible via SportsBoard – our secure online interactive client portal

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Schedule Monitor

Automated broadcast audit software to analyse how (and if) distribution translates to actual coverage.

  • Critical to any viewership analysis is an audit of ACTUAL coverage. Broadcast distribution does not equal coverage.
  • Our internally developed Schedule Monitor tool scrapes all published broadcast schedules around the world – up until the moment of airtime – providing the most accurate compilation of how, where and when your matches/events are actually broadcast.
  • Distribution reports almost always under-report or over-report your actual coverage … and neither is good. We’ll help you get it right.

Because accuracy matters.

TV Ratings

Your broadcast analysis starts with OFFICIAL viewership ratings, and we get them ALL.

  • We have direct access to 100% of all rated markets.
  • If your match, event or programme is viewed in a rated market we will report the official global viewership figures to you – comprehensively.

100% reporting. Zero gaps.

Comprehensive Metrics

We breakdown your viewership by any and all meaningful metrics.

  • Peak / Average
  • Viewing Minutes / Hours
  • Cumulative Unique
  • 1 / 3 / 5 / 15 minute consecutive
  • Whistle-to-whistle analysis
  • Lead-in / Lead-out analysis
  • Programme type
  • Day parts
  • Broadcast type

Delivering on the nuances of the measurements that matter.