BLOG | by YouGov Sport ... Each month, YouGov Sport highlights the football clubs that saw the biggest month-over-month increase in Buzz scores in the United Kingdom, Spain, Italy, Germany, and France.
BLOG | by YouGov Sport ... Spotify spent $310 million on a sponsorship deal with FC Barcelona that will see the streaming giant gain naming rights to the Camp Nou stadium and space on the team’s jerseys. We use YouGov Global Fan Profiles and YouGov BrandIndex data to get a sense of the dividend the deal could yield.
BLOG | by YouGov Sport ... Despite a number of COVID-induced race cancellations, the fledging Formula E World Championship nearly turned a profit in its sixth season in 2019-2020, a testament to the appeal of the motorsport series.
BLOG | by YouGov Sport ... Star power, humor, and nostalgia played crucial roles in this year’s slate of Super Bowl advertisements as marketers largely shied away from weighing in on current events or striking a patriotic tone.
BLOG | by YouGov Sport ... With the Super Bowl – an advertising spectacle almost as much as it is a sporting one – just around the corner, YouGov looks back at the top Super Bowl advertisers from a range of sectors over the last five years.
BLOG | by YouGov Sport ... Few events around the world have the same level of appeal for advertisers as the Super Bowl. In anticipation of 2022 edition, let’s revisit the Super Bowl ads that generated the highest Ad Awareness over the last five years.
BLOG | by YouGov Sport ... Paris Saint-Germain Football Club, the most successful club in France's Ligue 1, sits atop our list of clubs with the highest Buzz score among French adults.
BLOG | by YouGov Sport ... The Olympic Games are one of the most important events on the sporting calendar, which means it’s mightily important for the gambling industry as well.
BLOG | by YouGov Sport ... With the Six Nations in full swing, let’s consider the commercial opportunities that the event provides for title partner Guinness. In 2019, Guinness affirmed its long-standing relationship with rugby by replacing the Royal Bank of Scotland as the tournament’s title sponsor. Now into the third year of the deal, YouGov BrandIndex data can help to confirm whether this relationship has been a beneficial one for the Irish stout producer.
Six Nations’ title sponsorshipFT-YGS2021-03-16T19:16:03+00:00
BLOG | by YouGov Sport ... Sports broadcasting is changing. Until recently, OTT (over the top) streaming platforms featuring live events were few and far between. However today, as more and more opt to cut their cable cord spurring the popularity of streaming platforms, that is no longer the case.
Where is it most popular?FT-YGS2021-03-09T10:57:04+00:00