A peek into the potential of the Spotify-FC Barcelona partnership

2022-04-07T15:54:12+01:00

BLOG | by YouGov Sport ... Spotify spent $310 million on a sponsorship deal with FC Barcelona that will see the streaming giant gain naming rights to the Camp Nou stadium and space on the team’s jerseys. We use YouGov Global Fan Profiles and YouGov BrandIndex data to get a sense of the dividend the deal could yield.

A peek into the potential of the Spotify-FC Barcelona partnership2022-04-07T15:54:12+01:00

The most successful advertisers of Super Bowl LVI

2022-02-16T16:27:47+00:00

BLOG | by YouGov Sport ... Star power, humor, and nostalgia played crucial roles in this year’s slate of Super Bowl advertisements as marketers largely shied away from weighing in on current events or striking a patriotic tone.

The most successful advertisers of Super Bowl LVI2022-02-16T16:27:47+00:00

Star Super Bowl advertisers over the last five years

2022-02-17T12:26:34+00:00

BLOG | by YouGov Sport ... Few events around the world have the same level of appeal for advertisers as the Super Bowl. In anticipation of 2022 edition, let’s revisit the Super Bowl ads that generated the highest Ad Awareness over the last five years.

Star Super Bowl advertisers over the last five years2022-02-17T12:26:34+00:00

Tracking the effectiveness of
Six Nations’ title sponsorship

2021-03-16T19:16:03+00:00

BLOG | by YouGov Sport ... With the Six Nations in full swing, let’s consider the commercial opportunities that the event provides for title partner Guinness. In 2019, Guinness affirmed its long-standing relationship with rugby by replacing the Royal Bank of Scotland as the tournament’s title sponsor. Now into the third year of the deal, YouGov BrandIndex data can help to confirm whether this relationship has been a beneficial one for the Irish stout producer.

Tracking the effectiveness of
Six Nations’ title sponsorship
2021-03-16T19:16:03+00:00

The rise of sports streaming:
Where is it most popular?

2021-03-09T10:57:04+00:00

BLOG | by YouGov Sport ... Sports broadcasting is changing. Until recently, OTT (over the top) streaming platforms featuring live events were few and far between. However today, as more and more opt to cut their cable cord spurring the popularity of streaming platforms, that is no longer the case.

The rise of sports streaming:
Where is it most popular?
2021-03-09T10:57:04+00:00
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