The most successful advertisers of Super Bowl LV

2021-02-10T21:07:07+00:00

BLOG | by YouGov Sport ... This year, Super Bowl advertisers faced two challenges – strike the right tone at a time of deep political strife in the United States, and do so under strict COVID-19 measures. YouGov looked at each of the company’s Ad Awareness scores around Super Bowl LV to reveal which advertisers managed to rise above the others.

The most successful advertisers of Super Bowl LV2021-02-10T21:07:07+00:00

Nike’s Dream Crazier not generating as much attention as Dream Crazy

2020-10-19T14:31:52+01:00

DATA INSIGHTS | by YouGov ... Data shows more Ad Awareness and Word of Mouth following the Colin Kaepernick ad campaign. Early evidence from YouGov Plan & Track suggests that Nike’s recent Dream Crazier ad push, featuring Serena Williams, isn’t generating the same amount of attention among the general public as its Colin Kaepernick-narrated Dream Crazy spot launched last September.

Nike’s Dream Crazier not generating as much attention as Dream Crazy2020-10-19T14:31:52+01:00
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