BLOG | by YouGov Sport ... The New York Yankees is one of the most powerful brands in North America, but YouGov data shows just how far-reaching the brand is around the world.
BLOG | by YouGov Sport ... One team has been to the playoffs six times in seven years. The other captured 88 wins this season. Now, the Houston Astros and the Atlanta Braves are meeting at the World Series. International data from YouGov Sport shows how popular these two teams are around the world.
BLOG | by YouGov Sport ... When Tom Brady won his seventh Super Bowl in February 2021 with the Tampa Bay Buccaneers, it relit fierce debate around who the greatest athlete of all time really is. While Brady is highly regarded among football fans in the United States, there are several athletes who more sports fans see as the Greatest of All Time, or the G.O.A.T.. A new YouGov study ranks which sports stars, alive or dead, are most likely to be considered the greatest.
BLOG | by YouGov Sport ... The Cleveland Indians owner plans to change the team’s name – which has been deemed racist by some groups in recent years. The decision to change the name has Major League Baseball fans in the United States divided, new YouGov data shows.
BLOG | by Scott Horowitz ... Over the course of its truncated 2020 season, Major League Baseball had more followers per capita in Taiwan and in South Korea than it did stateside, YouGov data shows.
DATA INSIGHTS | by YouGov ... Some Americans appear to crave live televised baseball so badly, they may be willing to alter their sleep schedule. After two months struggling to fill broadcast hours in a world devoid of all major-league sports due to the COVID-19 pandemic, ESPN is now airing South Korean pro-baseball, but the time difference means games will be televised stateside in the early morning.