DATA INSIGHTS | by YouGov ... The NCAA Men’s Basketball Championship officially begins today (March 19) and new YouGov research reveals that many (38%) Americans will be following it. YouGov’s data shows clear generational differences when it comes to how people will experience March Madness.
DATA INSIGHTS | by YouGov ... As March Madness is set to tip off next week, new data from YouGov Plan & Track shows that a slight majority of all US adults appear to support the idea that student-athletes should receive some of that income. Just over half don’t believe athletes need to attend college before going pro, either.
BLOG | by Victor Gras ... Despite the NBA All-Star Game being a free-scoring affair this year, it still attracts its fair share of critics, not least for the interruption the game creates to the regular season. But what does it do for perceptions of the league among the public?
BLOG | by Victor Gras ... As LeBron slipped on a Lakers’ jersey for the first time this month, he made the kind of headlines across the world which the LA team must have been dreaming of. But whilst LeBron’s move made headlines around the world, just how big a figure is he in American sports compared to some of the other greats?
BLOG | by Lance Fraenkel ... As the NBA playoffs head to their climax, we thought it would be a good time to take a look at how, in their inaugural year, some of the league’s jersey sponsorships were working out. At just 2.5 inches square the spots aren’t as conspicuous as uniform sponsorships in other sports, so we were interested to look at the effects.