Title Sponsorships worth the money? EFL Trophy & Checkatrade Impact Analysis

2019-06-20T11:55:33+01:00

BLOG | by Ewan Tait ... In April, we published analysis on whether title sponsorships were still worth the money. The results of the EFL Trophy and Checkatrade deal were so interesting that we thought we’d take a deeper dive into the relationship to see what further insight we could take.

Title Sponsorships worth the money? EFL Trophy & Checkatrade Impact Analysis2019-06-20T11:55:33+01:00

Title sponsorships. Are they still worth the money?

2019-04-25T13:00:00+01:00

BLOG | by Ewan Tait ... Title sponsorships have gone in and out of fashion over the years but despite debates over their pros and cons, they remain in demand. So we thought we’d look at some examples of why that may be.

Title sponsorships. Are they still worth the money?2019-04-25T13:00:00+01:00

Puma claws Manchester City away from Nike to grow their consumer impression

2019-04-17T14:35:39+01:00

DATA INSIGHTS | by YouGov ... Premier League champions Manchester City have signed a long-term shirt sponsorship deal with German sportswear brand Puma, ending a 7-year agreement with Nike. The move will put a different logo on players’ chests but also affect loyal fans.

Puma claws Manchester City away from Nike to grow their consumer impression2019-04-17T14:35:39+01:00

Nike sees ups then downs in February

2019-04-17T14:24:36+01:00

DATA INSIGHTS | by YouGov ... Consumer perception of the brand lifted with NBA All-Star Weekend, but deflated with Zion Williamson’s injury. When it comes to shifts in consumer sentiment, Nike has had quite a month.

Nike sees ups then downs in February2019-04-17T14:24:36+01:00