Despite closures, the data suggests that the bricks and mortar betting experience is going nowhere

2019-12-02T12:03:02+00:00

BLOG | by Charlie Dundas ... When William Hill announced that it was to change its CEO in September, it was no accident that Philip Bowcock’s successor was the company’s former digital chief, Ulrik Bengtsson. The appointment is consistent with William Hill’s strategy to become a digitally-led company, but given the sector’s journey from high street to online what does the future hold for the UK’s betting shops?

Despite closures, the data suggests that the bricks and mortar betting experience is going nowhere2019-12-02T12:03:02+00:00

Airbnb hopes Olympic deal will break its deadlock with sports fans

2019-11-18T17:57:28+00:00

BLOG | by Sara Eddleston ... As you may have seen, the IOC announced Airbnb as one of its TOP sponsors this week. The deal is the brand’s first foray into sports sponsorship and it will hope that the reported $500m investment will support a trajectory which has so far been pretty stratospheric.

Airbnb hopes Olympic deal will break its deadlock with sports fans2019-11-18T17:57:28+00:00

Indian Super League attracting younger audiences in what may be breakthrough season

2019-11-12T10:21:21+00:00

BLOG | by Joseph Eapen ... A definite pecking order now seems to have been established in Indian sport, according to the data we collect every day in India as part of our SportsIndex service. As you would expect, cricket is at the top of that ranking. The percentage of Indians who have ever watched the IPL soars away at 71%. But while the IPL dominates the Indian market, it has not put other sports completely in the shade.

Indian Super League attracting younger audiences in what may be breakthrough season2019-11-12T10:21:21+00:00

Around the world with Global Fan Profiles: Which nations use OTT the most?

2019-11-06T15:02:32+00:00

BLOG | by Victor Gras ... To give you a glimpse of the power of our brand-new fanbase profiling tool, Global Fan Profiles, here’s one of a short series of blogs bringing it to life. In the first of our series we take a look at live online consumption in the top ten markets.

Around the world with Global Fan Profiles: Which nations use OTT the most?2019-11-06T15:02:32+00:00

The Indian running boom – distance running’s big business for sponsors

2019-10-18T14:52:14+01:00

BLOG | by Joseph Eapen ... If I asked you to think of the traditional homes of distance running, I suspect you’d be pretty far down your list before you got to India. Yet in January next year, more than 45,000 runners will gather in Mumbai for Asia’s largest long-distance race – the Tata Mumbai Marathon. In short, long-distance running is growing fast in India.

The Indian running boom – distance running’s big business for sponsors2019-10-18T14:52:14+01:00

Netflix again tops YouGov’s US NextGen ranking

2019-10-18T11:38:02+01:00

DATA INSIGHTS | by YouGov ... Young Americans are still talking about Netflix. For the second year in a row, the streaming giant has topped YouGov’s list of brands that generated the most positive Word of Mouth among US adults aged 18-34.

Netflix again tops YouGov’s US NextGen ranking2019-10-18T11:38:02+01:00

The most valuable real estate in Merseyside. The front of Liverpool’s shirt

2019-10-09T09:23:22+01:00

BLOG | by Charlie Dundas ... As you may have read this month, sports apparel manufacturer New Balance is taking Liverpool FC to court to extend its kit deal with the club. Reports suggest that New Balance matched Nike’s offer, as they were entitled to under a clause in their current contract, only for the Reds to plough ahead with a deal with the Oregon-based manufacturer regardless. We thought we’d take a look at why New Balance is quite so keen to renew its deal with the club.

The most valuable real estate in Merseyside. The front of Liverpool’s shirt2019-10-09T09:23:22+01:00

William Hill makes a bet on a digital future

2019-10-18T11:43:47+01:00

DATA INSIGHTS | by YouGov ... Bookmaker William Hill has announced that it will close roughly 700 betting shops across the UK. The company claims its hand was forced by the Government’s decision to introduce a lower maximum stake for fixed-odds betting terminals – pegging it at £2 instead of £100.

William Hill makes a bet on a digital future2019-10-18T11:43:47+01:00