BLOG | by YouGov Sport ... Three in ten Australians have heard about the Commonwealth Games (30%) recently. What about other key markets?
BLOG | by YouGov Sport ... In a recent YouGov poll, British sports followers picked the Wimbledon Championships as the best presented sports property in the world. The YouGov study asked British sports fans and followers which sporting events they think are being presented to a high and low standard.
BLOG | by YouGov Sport ... It is no secret that football is the most followed sport across the world, but YouGov Global Profiles equips us with the ability to look at where a sport is the most popular and by what degree.
BLOG | by YouGov Sport ... YouGov BrandIndex data reveals which clubs made the most Buzz in the final month of the football season in Europe.
BLOG | by YouGov Sport ... While online streaming and social media have surged in popularity as ways of following sport in recent years, television maintains its dominance in Britain
BLOG | by YouGov Sport ... Social media and online streaming have gained increasing popularity as mediums for watching sports over the last decade, but TV still remains king. YouGov Profiles data shows two-thirds of sports fans (64%) in the US watch live sports on TV.
BLOG | by YouGov Sport ... The New York Mets, leader of the east division of the National League, saw the highest brand uplift during the first month of the 2022 season of any Major League Baseball team.
BLOG | by YouGov Sport ... New YouGov research shows awareness generated for brands whose logos appear on NHL player helmets and NBA player jerseys.
BLOG | by YouGov Sport ... The Los Angeles Lakers, the subject of the HBO Max series “Winning Time”, is one of the most powerful brands in the NBA. YouGov data show how far-reaching the brand is around the world, and how the recent TV show has helped the streaming service.
BLOG | by YouGov Sport ... Spotify spent $310 million on a sponsorship deal with FC Barcelona that will see the streaming giant gain naming rights to the Camp Nou stadium and space on the team’s jerseys. We use YouGov Global Fan Profiles and YouGov BrandIndex data to get a sense of the dividend the deal could yield.