Dick’s Sporting Goods brand image boosts after NCAA deal

2023-03-29T12:28:36+01:00

BLOG | by YouGov Sport ... Dick's Sporting Goods’ newly inked deal as the official sporting-goods retailer of the National Collegiate Athletic Association (NCAA), the governing body for college sports in the US, appears to be paying dividends, according to data from YouGov BrandIndex.

Dick’s Sporting Goods brand image boosts after NCAA deal2023-03-29T12:28:36+01:00

Mexicans know European teams are better. They just don’t follow them

2022-11-24T16:35:08+00:00

BLOG | by YouGov Sport ... European football teams should have a golden business opportunity in Mexico: They have talented and popular players among their ranks, Mexicans recognize their success and team management, and are even more widely known than some local teams.

Mexicans know European teams are better. They just don’t follow them2022-11-24T16:35:08+00:00

When it comes to staging, which sports events do Brits think look the best?

2022-06-28T11:35:48+01:00

BLOG | by YouGov Sport ... In a recent YouGov poll, British sports followers picked the Wimbledon Championships as the best presented sports property in the world. The YouGov study asked British sports fans and followers which sporting events they think are being presented to a high and low standard.

When it comes to staging, which sports events do Brits think look the best?2022-06-28T11:35:48+01:00
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