When it comes to staging, which sports events do Brits think look the best?

2022-06-28T11:35:48+01:00

BLOG | by YouGov Sport ... In a recent YouGov poll, British sports followers picked the Wimbledon Championships as the best presented sports property in the world. The YouGov study asked British sports fans and followers which sporting events they think are being presented to a high and low standard.

When it comes to staging, which sports events do Brits think look the best?2022-06-28T11:35:48+01:00

Global: Just how popular is football?

2022-06-10T15:12:13+01:00

BLOG | by YouGov Sport ... It is no secret that football is the most followed sport across the world, but YouGov Global Profiles equips us with the ability to look at where a sport is the most popular and by what degree.

Global: Just how popular is football?2022-06-10T15:12:13+01:00

How do sports fans in the US consume sports?

2022-06-10T14:57:04+01:00

BLOG | by YouGov Sport ... Social media and online streaming have gained increasing popularity as mediums for watching sports over the last decade, but TV still remains king. YouGov Profiles data shows two-thirds of sports fans (64%) in the US watch live sports on TV.

How do sports fans in the US consume sports?2022-06-10T14:57:04+01:00

Team profile: The worldwide popularity of the LA Lakers

2022-05-04T16:13:07+01:00

BLOG | by YouGov Sport ... The Los Angeles Lakers, the subject of the HBO Max series “Winning Time”, is one of the most powerful brands in the NBA. YouGov data show how far-reaching the brand is around the world, and how the recent TV show has helped the streaming service.

Team profile: The worldwide popularity of the LA Lakers2022-05-04T16:13:07+01:00

A peek into the potential of the Spotify-FC Barcelona partnership

2022-04-07T15:54:12+01:00

BLOG | by YouGov Sport ... Spotify spent $310 million on a sponsorship deal with FC Barcelona that will see the streaming giant gain naming rights to the Camp Nou stadium and space on the team’s jerseys. We use YouGov Global Fan Profiles and YouGov BrandIndex data to get a sense of the dividend the deal could yield.

A peek into the potential of the Spotify-FC Barcelona partnership2022-04-07T15:54:12+01:00
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