How much do college athlete endorsements boost brands?

2021-10-13T10:57:08+01:00

BLOG | by YouGov Sport ... The NCAA’s policy change allowing athletes to sell their name, image and likeness (NIL) opened the floodgates to many college athletes cashing in on their fame. YouGov consumer research in the United States shows how valuable college athlete endorsements can be for brands.

How much do college athlete endorsements boost brands?2021-10-13T10:57:08+01:00

European football’s biggest Buzz movers for September 2021

2021-09-27T20:45:51+01:00

BLOG | by YouGov Sport ... In these early days of the football season, several elite football clubs are enjoying healthy brand scores, particularity in Italy. Each month, YouGov Sport highlights the football clubs that saw the biggest month-over-month increase in Buzz scores in the United Kingdom, Spain, Italy, Germany, and France.  

European football’s biggest Buzz movers for September 20212021-09-27T20:45:51+01:00

Which NHL teams are getting the most Buzz compared to last year?

2021-09-24T14:20:09+01:00

BLOG | by YouGov Sport ... As the 2021-22 NHL season inches closer, YouGov Sport data reveals which teams are enjoying the biggest hikes in Buzz in the United States. To uncover the noisiest teams, we compared the daily Buzz score average of each NHL team over the last three months compared to the three months leading up to the start of last season

Which NHL teams are getting the most Buzz compared to last year?2021-09-24T14:20:09+01:00

European football’s biggest Buzz movers for August 2021

2021-09-01T10:18:11+01:00

BLOG | by YouGov Sport ... As a fresh football season gets underway, clubs are experiencing significant brand boosts. Each month, YouGov Sport highlights the football clubs that saw the biggest month-over-month increase in Buzz scores in the United Kingdom, Spain, Italy, Germany, and France.

European football’s biggest Buzz movers for August 20212021-09-01T10:18:11+01:00

The Tokyo Olympics: An Australian recap

2021-08-24T13:40:49+01:00

BLOG | by YouGov Sport ... The aim of this piece is to answer the questions on the top of everyone’s mind faster than Ariarne Titmus swam in her gold-medal-winning 400m freestyle. That’s three minutes and 56 seconds.

The Tokyo Olympics: An Australian recap2021-08-24T13:40:49+01:00

The power of the FIFA video game franchise

2021-09-03T13:33:22+01:00

BLOG | by YouGov Sport ... The FIFA video game series has been around since the Super Nintendo and Sega Genesis console generation of the early 1990s, and the franchise is one of the most important titles in the video game industry.

The power of the FIFA video game franchise2021-09-03T13:33:22+01:00
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