How do sports fans in the US consume sports?

2022-06-10T14:57:04+01:00

BLOG | by YouGov Sport ... Social media and online streaming have gained increasing popularity as mediums for watching sports over the last decade, but TV still remains king. YouGov Profiles data shows two-thirds of sports fans (64%) in the US watch live sports on TV.

How do sports fans in the US consume sports?2022-06-10T14:57:04+01:00

Team profile: The worldwide popularity of the LA Lakers

2022-05-04T16:13:07+01:00

BLOG | by YouGov Sport ... The Los Angeles Lakers, the subject of the HBO Max series “Winning Time”, is one of the most powerful brands in the NBA. YouGov data show how far-reaching the brand is around the world, and how the recent TV show has helped the streaming service.

Team profile: The worldwide popularity of the LA Lakers2022-05-04T16:13:07+01:00

A peek into the potential of the Spotify-FC Barcelona partnership

2022-04-07T15:54:12+01:00

BLOG | by YouGov Sport ... Spotify spent $310 million on a sponsorship deal with FC Barcelona that will see the streaming giant gain naming rights to the Camp Nou stadium and space on the team’s jerseys. We use YouGov Global Fan Profiles and YouGov BrandIndex data to get a sense of the dividend the deal could yield.

A peek into the potential of the Spotify-FC Barcelona partnership2022-04-07T15:54:12+01:00

European football’s biggest Buzz movers for February 2022

2022-03-04T13:57:28+00:00

BLOG | by YouGov Sport ... As football clubs enter the final months of the season, many are seeing a boost in brand health. Each month, YouGov Sport highlights the football clubs that saw the biggest month-over-month increase in Buzz scores in the United Kingdom, Spain, Italy, Germany, and France.

European football’s biggest Buzz movers for February 20222022-03-04T13:57:28+00:00

The most successful advertisers of Super Bowl LVI

2022-02-16T16:27:47+00:00

BLOG | by YouGov Sport ... Star power, humor, and nostalgia played crucial roles in this year’s slate of Super Bowl advertisements as marketers largely shied away from weighing in on current events or striking a patriotic tone.

The most successful advertisers of Super Bowl LVI2022-02-16T16:27:47+00:00

Star Super Bowl advertisers over the last five years

2022-02-17T12:26:34+00:00

BLOG | by YouGov Sport ... Few events around the world have the same level of appeal for advertisers as the Super Bowl. In anticipation of 2022 edition, let’s revisit the Super Bowl ads that generated the highest Ad Awareness over the last five years.

Star Super Bowl advertisers over the last five years2022-02-17T12:26:34+00:00

One in ten Brits are interested in the NFL

2022-02-03T15:25:10+00:00

BLOG | by YouGov Sport ... Ahead of Super Bowl LVI, we take a look at the level of interest in the National Football League (NFL) in Britain and dig up some key insights into this audience base. YouGov Profiles data tells us that almost one in ten Brits (9%) are either somewhat interested in the NFL or say it’s one of their top interests.

One in ten Brits are interested in the NFL2022-02-03T15:25:10+00:00
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