The most valuable real estate in Merseyside. The front of Liverpool’s shirt

2019-10-09T09:23:22+01:00

BLOG | by Charlie Dundas ... As you may have read this month, sports apparel manufacturer New Balance is taking Liverpool FC to court to extend its kit deal with the club. Reports suggest that New Balance matched Nike’s offer, as they were entitled to under a clause in their current contract, only for the Reds to plough ahead with a deal with the Oregon-based manufacturer regardless. We thought we’d take a look at why New Balance is quite so keen to renew its deal with the club.

The most valuable real estate in Merseyside. The front of Liverpool’s shirt2019-10-09T09:23:22+01:00

William Hill makes a bet on a digital future

2019-10-18T11:43:47+01:00

DATA INSIGHTS | by YouGov ... Bookmaker William Hill has announced that it will close roughly 700 betting shops across the UK. The company claims its hand was forced by the Government’s decision to introduce a lower maximum stake for fixed-odds betting terminals – pegging it at £2 instead of £100.

William Hill makes a bet on a digital future2019-10-18T11:43:47+01:00

Which NFL stadium sponsor gets the best return from its deal?

2019-11-06T15:04:05+00:00

BLOG | by Victor Gras ... In the third and final of our series of NFL blogs, as the season begins we thought we’d focus on sponsors. Stadium naming rights are now a common feature of major league sports and the NFL is no different. But, with many being tied up to long-term deals, do they retain an impact on fans?

Which NFL stadium sponsor gets the best return from its deal?2019-11-06T15:04:05+00:00

Puma claws Manchester City away from Nike to grow their consumer impression

2019-04-17T14:35:39+01:00

DATA INSIGHTS | by YouGov ... Premier League champions Manchester City have signed a long-term shirt sponsorship deal with German sportswear brand Puma, ending a 7-year agreement with Nike. The move will put a different logo on players’ chests but also affect loyal fans.

Puma claws Manchester City away from Nike to grow their consumer impression2019-04-17T14:35:39+01:00

Paddy Power’s latest advert scores points with target audience

2019-02-23T14:47:22+00:00

DATA INSIGHTS | by YouGov ... Last week Paddy Power continued their shock-tactic advertising strategy following a long line of provocative stunts, including pretending to cut “C’MON ENGLAND” into the Amazon rainforest before the World Cup and delivering a ‘drunk tank’ to the Royal Ascot for badly behaved punters.

Paddy Power’s latest advert scores points with target audience2019-02-23T14:47:22+00:00