BLOG | by YouGov Sport ... With the Super Bowl – an advertising spectacle almost as much as it is a sporting one – just around the corner, YouGov looks back at the top Super Bowl advertisers from a range of sectors over the last five years.
BLOG | by YouGov Sport ... Few events around the world have the same level of appeal for advertisers as the Super Bowl. In anticipation of 2022 edition, let’s revisit the Super Bowl ads that generated the highest Ad Awareness over the last five years.
BLOG | by YouGov Sport ... Ahead of Super Bowl LVI, we take a look at the level of interest in the National Football League (NFL) in Britain and dig up some key insights into this audience base. YouGov Profiles data tells us that almost one in ten Brits (9%) are either somewhat interested in the NFL or say it’s one of their top interests.
BLOG | by YouGov Sport ... Italy’s Juventus FC has started the year with a bang, witnessing the biggest improvement in Buzz scores among all clubs in select European markets.
BLOG | by Charlie Dundas ... The 2021/22 Ashes series is being broadcast on BT Sport, marking a departure from the Sky Sports coverage which English cricket fans have become used to. The broadcaster snapped up the Ashes rights as part of a four-year deal with Cricket Australia.
BLOG | by YouGov Sport ... As football entered the Christmas holiday, Manchester United saw the biggest increase in brand score among adults in a few European markets.
BLOG | by YouGov Sport ... One team has been to the playoffs six times in seven years. The other captured 88 wins this season. Now, the Houston Astros and the Atlanta Braves are meeting at the World Series. International data from YouGov Sport shows how popular these two teams are around the world.
BLOG | by YouGov Sport ... One team has been to the playoffs six times in seven years. The other captured 88 wins this season. Now, the Houston Astros and the Atlanta Braves are meeting at the World Series. International data from YouGov Sport shows how popular these two teams are around the world.
BLOG | by YouGov Sport ... Sponsors of the WNBA are getting healthy cut-through, according to a YouGov BrandIndex analysis of six league partners that span several industries.
BLOG | by Charlie Dundas ... Reports this week suggest that streaming service DAZN is on the verge of buying BT Sport for what could end up being a nine-figure sum.
