Tour de France unlikely to see a British winner in 2020 – but Impression for the event continues to defy gravity

2020-09-18T13:05:48+01:00

BLOG | by Sara Eddleston ... Over the past few years, Brits have been spoiled by the presence of home nation interest in the Tour de France. But this year, recent winners Geraint Thomas and Chris Froome weren’t selected by their team (renamed Ineos Grenadiers after their new sponsor), which features only one British rider – Luke Rowe. Like so many sporting events the race has also shifted in the calendar, putting it up against a different menu of sporting attractions. How have these factors affected perceptions of the race among the British public?

Tour de France unlikely to see a British winner in 2020 – but Impression for the event continues to defy gravity2020-09-18T13:05:48+01:00

As trade winds hit HSBC’s sponsorship portfolio, where next for British Cycling?

2020-02-26T09:47:00+00:00

BLOG | by Charlie Dundas ... HSBC announced this week that it plans to prematurely end its eight-year sponsorship deal with British Cycling. The bank, which has also said that it will axe 35,000 jobs, has seen its profits fall by a third this year, leading to a number of changes – including to its sponsorship strategy. So where does that leave British Cycling as it prepares to head to Tokyo for this year’s Olympic Games?

As trade winds hit HSBC’s sponsorship portfolio, where next for British Cycling?2020-02-26T09:47:00+00:00
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