A look at the sponsors that have made the biggest impact during Euro 2020

2021-07-05T17:22:29+01:00

BLOG | by YouGov Sport ... While we’re still some way from knowing which nation will win Euro 2020, at YouGov we already have a clear idea of which advertisers are using the tournament to good effect. That’s because we’ve looked at some of the major brands sponsoring the Euros to see which are enjoying the most cut-through with consumers, using our Ad Awareness metric.

A look at the sponsors that have made the biggest impact during Euro 20202021-07-05T17:22:29+01:00

NBA Playoffs generate pre-pandemic levels of Buzz

2021-06-30T12:15:30+01:00

BLOG | by YouGov Sport ... It’s yet another sign things are returning to normal in the United States. The start of the 2021 NBA Playoffs generated the same amount of Buzz as it did during the pre-pandemic 2019 elimination tournament, signaling an improvement over the rescheduled playoffs last year.

NBA Playoffs generate pre-pandemic levels of Buzz2021-06-30T12:15:30+01:00

Euro 2020: How do fans expect to do in the competition, and what do they make of new rules?

2021-06-18T14:27:07+01:00

BLOG | by YouGov Sport ... With the first kick-off of the much-anticipated Euro 2020 mere hours away, YouGov asked football fans across Europe how well they think their home team will do, as well as what they make of the new rules added by UEFA.

Euro 2020: How do fans expect to do in the competition, and what do they make of new rules?2021-06-18T14:27:07+01:00

Which of UK’s football clubs are generating most Buzz?

2021-06-15T14:10:34+01:00

BLOG | by YouGov Sport ... As the English football season draws to a close, it's a good time to look at how the season’s top on-field performing clubs are scoring off the field in terms of consumer perceptions. We looked at perceptions of a handful of this season’s successful teams using our YouGov FootballIndex tool.

Which of UK’s football clubs are generating most Buzz?2021-06-15T14:10:34+01:00

Premier League: Which fans are watching Sky Sports, BT Sport and Amazon Prime?

2021-05-18T12:39:53+01:00

BLOG | by YouGov Sport ... The Premier League announced in May that it has rolled over its existing domestic broadcast deals for a further three years. The move reportedly stems from clubs’ concerns that, in the uncertainty caused by the pandemic, the rights might end up fetching a lower sum than the League’s current deal, which is worth £4.8bn.

Premier League: Which fans are watching Sky Sports, BT Sport and Amazon Prime?2021-05-18T12:39:53+01:00

Buzz Scores of ‘Big 6’ clubs nosedive after Super League news

2021-05-18T12:41:37+01:00

BLOG | by YouGov Sport ... News of a breakaway European Super League was met with a strong response from both the media and the masses. Following the intense reaction from critics, each of the six English clubs that originally signed up for the league swiftly withdrew from it, leading to the suspension of the proposed tournament.

Buzz Scores of ‘Big 6’ clubs nosedive after Super League news2021-05-18T12:41:37+01:00

The IOC will host esports events. Will people tune in?

2021-05-18T12:45:53+01:00

BLOG | by YouGov Sport ... The International Olympic Committee (IOC) announced it will organize a handful of esports events prior to the Tokyo Games, marking a significant move toward introducing video games into the Olympics. New YouGov polling in three key markets shows there is notable interest in what the IOC is calling the Olympic Virtual Series.

The IOC will host esports events. Will people tune in?2021-05-18T12:45:53+01:00
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