BLOG | by YouGov Sport ... It is no secret that football is the most followed sport across the world, but YouGov Global Profiles equips us with the ability to look at where a sport is the most popular and by what degree.
BLOG | by YouGov Sport ... YouGov BrandIndex data reveals which clubs made the most Buzz in the final month of the football season in Europe.
BLOG | by YouGov Sport ... While online streaming and social media have surged in popularity as ways of following sport in recent years, television maintains its dominance in Britain
BLOG | by YouGov Sport ... YouGov Profiles data tells us that gamers are more likely than members of the overall US population to express an interest in following sports
BLOG | by YouGov Sport ... Social media and online streaming have gained increasing popularity as mediums for watching sports over the last decade, but TV still remains king. YouGov Profiles data shows two-thirds of sports fans (64%) in the US watch live sports on TV.
BLOG | by YouGov Sport ... The New York Mets, leader of the east division of the National League, saw the highest brand uplift during the first month of the 2022 season of any Major League Baseball team.
BLOG | by YouGov Sport ... With a few final critical matches of the season left, YouGov data shows which clubs have experienced the highest brand uplifts recently.
BLOG | by YouGov Sport ... The Serie A football championship has not been as competitive as the current season in years, but professional football is not just about results on the pitch.
BLOG | by YouGov Sport ... To mark the release of MLB The Show 22, YouGov dips into YouGov BrandIndex data to examine consumer sentiment towards the title among Xbox, PlayStation and Nintendo Switch users in the US.
BLOG | by YouGov Sport ... Each month, YouGov Sport highlights the football clubs that saw the biggest month-over-month increase in Buzz scores in the United Kingdom, Spain, Italy, Germany, and France.