A peek into the potential of the Spotify-FC Barcelona partnership

2022-04-07T15:54:12+01:00

BLOG | by YouGov Sport ... Spotify spent $310 million on a sponsorship deal with FC Barcelona that will see the streaming giant gain naming rights to the Camp Nou stadium and space on the team’s jerseys. We use YouGov Global Fan Profiles and YouGov BrandIndex data to get a sense of the dividend the deal could yield.

A peek into the potential of the Spotify-FC Barcelona partnership2022-04-07T15:54:12+01:00

A global look at the power of Ferrari’s Formula One team

2022-03-16T12:10:03+00:00

BLOG | by YouGov Sport ... Ferrari’s Formula One team is a global powerhouse - close to half of motorsport fans around the world support the team. As the start of the 2022 seasons draws near, YouGov global data shows in which major markets the Ferrari team has the biggest strongholds, and where there may be room for growth.

A global look at the power of Ferrari’s Formula One team2022-03-16T12:10:03+00:00

European football’s biggest Buzz movers for February 2022

2022-03-04T13:57:28+00:00

BLOG | by YouGov Sport ... As football clubs enter the final months of the season, many are seeing a boost in brand health. Each month, YouGov Sport highlights the football clubs that saw the biggest month-over-month increase in Buzz scores in the United Kingdom, Spain, Italy, Germany, and France.

European football’s biggest Buzz movers for February 20222022-03-04T13:57:28+00:00

How popular are the Detroit Red Wings around the world?

2022-02-02T11:02:17+00:00

BLOG | by YouGov Sport ... The Detroit Red Wings is one of the most popular National Hockey League franchises in the United States. International YouGov data shows just how popular the storied Original Six team is around the world.

How popular are the Detroit Red Wings around the world?2022-02-02T11:02:17+00:00
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