How much do college athlete endorsements boost brands?

2021-10-13T10:57:08+01:00

BLOG | by YouGov Sport ... The NCAA’s policy change allowing athletes to sell their name, image and likeness (NIL) opened the floodgates to many college athletes cashing in on their fame. YouGov consumer research in the United States shows how valuable college athlete endorsements can be for brands.

How much do college athlete endorsements boost brands?2021-10-13T10:57:08+01:00

Most NCAA basketball fans say it’s not right that college athletes don’t get paid

2020-10-19T14:31:52+01:00

DATA INSIGHTS | by YouGov ... As March Madness is set to tip off next week, new data from YouGov Plan & Track shows that a slight majority of all US adults appear to support the idea that student-athletes should receive some of that income. Just over half don’t believe athletes need to attend college before going pro, either.

Most NCAA basketball fans say it’s not right that college athletes don’t get paid2020-10-19T14:31:52+01:00
Go to Top