BLOG | by YouGov Sport ... The College Football Playoff (CFP) ranking has been set, with the Top Four a mix of familiar teams and first-time appearances. YouGov data shows just how popular the playoffs picks are.
BLOG | by YouGov Sport ... The NCAA’s policy change allowing athletes to sell their name, image and likeness (NIL) opened the floodgates to many college athletes cashing in on their fame. YouGov consumer research in the United States shows how valuable college athlete endorsements can be for brands.