Consumer Insight – YouGov Sport

Who is Australia’s Favourite Current Female Athlete?

SH-YGS2021-04-19T11:27:17+01:00

BLOG | by Liam Randell ... Take a moment before you read the results, off the top of your head consider who is your favourite current Australian female athlete? And who do you think Australian’s would vote? Now that you have decided on those names let’s deep dive and see the results. The study was simple, we went and asked 3,000 Australians on the YouGov panel who their favourite current Australian female athlete is.

Who is Australia’s Favourite Current Female Athlete?SH-YGS2021-04-19T11:27:17+01:00

Super Bowl gambling: Who’s putting money down and what are they betting on?

FT-YGS2021-01-26T14:29:03+00:00

BLOG | by YouGov Sport ... The Super Bowl is the biggest American sporting event of the year – and arguably the biggest betting day in all of US sport, with nearly one in five Americans (19%) planning to place a wager on the big game. YouGov data shows who these gamblers are, their betting methods, and on which aspects of the game they plan to put their money.

Super Bowl gambling: Who’s putting money down and what are they betting on?FT-YGS2021-01-26T14:29:03+00:00

How US sports fans feel about full-size marquee jersey sponsorship

FT-YGS2021-01-26T16:16:52+00:00

BLOG | by YouGov Sport ... To help stem the financial loss brought on by the COVID-19 pandemic, sports leagues are looking to sell new sponsorship real estate — including helmet decals and shoulder patches. Looking beyond 2021, fresh YouGov research shows how American sports fans would feel about sponsorship logos appearing across the center chest of player jerseys. This is perhaps one of the most lucrative pieces of real estate left in North American sports.

How US sports fans feel about full-size marquee jersey sponsorshipFT-YGS2021-01-26T16:16:52+00:00

Britain’s favourite footballers:
A definitive list

FT-YGS2021-01-27T09:55:43+00:00

BLOG | by YouGov Sport ... Lionel Messi is Britain’s favourite footballer according to YouGov data, though the Barcelona player’s star status is being challenged by an emerging favourite closer to home.

Britain’s favourite footballers:
A definitive listFT-YGS2021-01-27T09:55:43+00:00

Football in Spain: Which clubs have the highest Buzz score?

FT-YGS2021-01-14T16:19:27+00:00

BLOG | by YouGov Sport ... Real Madrid, La Liga’s most historically successful club, also sits atop our list of clubs with the current highest Buzz score. YouGov FootballIndex, which has recently launch in Spain, tracks public perception of the world’s leading clubs and teams, across multiple markets every day.

Football in Spain: Which clubs have the highest Buzz score?FT-YGS2021-01-14T16:19:27+00:00

2021 wishlist: What sports would consumers most like to see in-person?

SH-YGS2021-01-06T19:32:43+00:00

BLOG | by YouGov Sport ... If money or geography were not an issue, many consumers would consider attending the Olympics live in-person. By looking at Consideration scores, continuously collected YouGov SportsIndex data shows which events or leagues a COVID-weary public would most like to see in six key markets as we turn the page on 2020.

2021 wishlist: What sports would consumers most like to see in-person?SH-YGS2021-01-06T19:32:43+00:00

Despite COVID uncertainty, Japanese still regard Olympics as most prestigious property

FT-YGS2021-07-26T08:59:53+01:00

BLOG | by YouGov Sport ... While uncertainty surrounds the scale of the Olympic Games which Tokyo will host in 2021, YouGov SportsIndex data shows that Japanese people continue to consider the event the world’s most prestigious sports property.

Despite COVID uncertainty, Japanese still regard Olympics as most prestigious propertyFT-YGS2021-07-26T08:59:53+01:00

Podcasts: Which sports fans are listening?

FT-YGS2020-12-18T14:58:34+00:00

BLOG | by YouGov Sport ... Podcasts are an advertiser’s dream. More than half of podcast listeners in the United States don’t skip over the ads even though they easily can and about a third say they don’t find them to be an intrusive form of marketing, perhaps a result of the intimate nature of what is often host-read copy.

Podcasts: Which sports fans are listening?FT-YGS2020-12-18T14:58:34+00:00

Which sports fans are most likely to make a bet?

FT-YGS2020-12-10T18:47:46+00:00

BLOG | by Charlie Dundas ... With most sports back in full swing, we’re looking this week at how common betting is among different sports fan bases in the United Kingdom. So, which group is most likely to be making a bet? We found a little more than a quarterof UK adults who follow football have placed a bet in the last 12 months, but how about the other types of sports fans?

Which sports fans are most likely to make a bet?FT-YGS2020-12-10T18:47:46+00:00

White Paper | Mobile gamers around the globe in 24 markets

SH-YGS2020-12-01T18:16:20+00:00

SPORT DATA INSIGHT | ... Mobile games have come a long way. If the platform was initially limited to simple monochrome titles such as Nokia’s Snake, it has since become a diverse and growing ecosystem – one where apps such as Candy Crush Saga and Bejeweled sit side by side with complex, tactical multiplayer experiences like Call of Duty and Fortnite.  YouGov’s new white paper, Gaming and Esports: The Next Generation, examines gamers in 24 international markets across a range of regions. 

White Paper | Mobile gamers around the globe in 24 marketsSH-YGS2020-12-01T18:16:20+00:00