With all games televised for the first time, which Premier League teams have attracted the most eyeballs since Operation Restart?

2020-08-14T17:00:16+01:00

BLOG | by Matt Mills ... While the Premier League title was all but decided pre-COVID-19, there was still a lot to play for in the rest of the division. Given that fact – and that for the first time ever, every league game was available to view on TV – we thought we’d look at which sides have been watched the most since lockdown was lifted.

With all games televised for the first time, which Premier League teams have attracted the most eyeballs since Operation Restart?2020-08-14T17:00:16+01:00

Which football teams are the UK’s young people talking about most, following the restart?

2020-08-12T17:34:42+01:00

BLOG | by Matt Mills ... OK Boomer … There are always differences between how people of different generations see things. But does that extend to football teams? Let’s find out if there is any difference in the football clubs that younger people are talking about compared to the older generation.

Which football teams are the UK’s young people talking about most, following the restart?2020-08-12T17:34:42+01:00

Do Manchester United fans really all live in the South East? United v Liverpool – The tale of the tape

2020-08-10T18:02:19+01:00

BLOG | by Matt Mills ... We took a look at our YouGov FootballIndex to examine the make-up of the fanbases of two of the UK’s most famous clubs and fiercest rivals – Manchester United and Liverpool. Here’s a quick peak at what we found.

Do Manchester United fans really all live in the South East? United v Liverpool – The tale of the tape2020-08-10T18:02:19+01:00

UAE football fans give their verdict on fake crowd noise

2020-08-06T16:25:47+01:00

BLOG | by Vinith Moorthy ... Much has changed in the world over the past six months or so, but for football fans one of the biggest changes to the game has been the absence of spectators at games. Many broadcasters have introduced recorded ‘crowd noise’, created from recordings of previous matches.We decided to ask football fans in the UAE what their views of this innovation are.

UAE football fans give their verdict on fake crowd noise2020-08-06T16:25:47+01:00

Australia | Digital Trends in Sports Media … how fans are accessing content

2020-07-31T09:42:16+01:00

BLOG | by Neil Hayes ... The recent restrictions on social gatherings have seen sporting events played behind closed doors – or with a limited number of fans in attendance – leaving many fans searching for alternative ways to follow their favourite sports teams. So where are we now in terms of how fans are accessing content?

Australia | Digital Trends in Sports Media … how fans are accessing content2020-07-31T09:42:16+01:00

Making the NBA re-start cut is no guarantee that a team is being talked about

2020-07-22T19:58:47+01:00

BLOG | by Victor Gras ... With the restart of the NBA just a few days away, we thought we’d look at which teams are generating the most chatter among fans. Our YouGov TeamIndex tool tracks every major league team every day and here we share a sample taken over the month of July to that of June using the Word of Mouth metric. Let's see how the teams compare.

Making the NBA re-start cut is no guarantee that a team is being talked about2020-07-22T19:58:47+01:00

Redskins re-naming announcement shifts needle on what public are hearing about the team

2020-07-22T19:10:16+01:00

BLOG | by Victor Gras ... It’s been a challenging few weeks for Washington’s NFL team and its fans. We’ve been tracking the public’s perceptions of the team daily as part of our YouGov TeamIndex tool to see what effect the spotlight of publicity has had on its reputation.

Redskins re-naming announcement shifts needle on what public are hearing about the team2020-07-22T19:10:16+01:00

AS Roma is redefining what it means to be a football club. But is it working?

2020-07-21T16:02:33+01:00

BLOG | by Charlie Dundas ... Winning trophies is no longer the only factor in winning fan affinity. For teams who are successful on the pitch there is no guaranteed public affection. In a world of globalised sports rights, athletes as brands and social media, fans have become more discerning than ever.

AS Roma is redefining what it means to be a football club. But is it working?2020-07-21T16:02:33+01:00

The affluent sports fan – where to find them, what makes them buy and what will give them a good time

2020-07-08T16:47:44+01:00

BLOG | by Chris Todd ... At YouGov Sport, we’re able to draw on our panel of 9m people around the world to really discover what the world is thinking. Our research and insight tools are designed to help marketers understand their core audience, their preferences and attitudes and turn that insight into meaningful action.

The affluent sports fan – where to find them, what makes them buy and what will give them a good time2020-07-08T16:47:44+01:00