Premier League fans – Give Liverpool the Premier League title

2020-03-19T15:25:59+00:00

BLOG | by Sara Eddleston ... Sport on hold but British public recognises contribution to nation’s spirits and hold strong views on how to conclude seasons. As the Coronavirus continues to pause the sporting calendar, we asked the British public for their views on where sport stands in their priorities and what should happen next.

Premier League fans – Give Liverpool the Premier League title2020-03-19T15:25:59+00:00

Which would Americans prefer to attend today? The Oscars or the Super Bowl?

2020-03-24T19:40:23+00:00

BLOG | by Victor Gras ... The worlds of sports and entertainment often cross but with the Oscars, the Super Bowl, the Grammys and the NBA All-Star game all coming thick and fast at this time of the year, we thought it would be interesting to compare the relative appeal of America’s top events.

Which would Americans prefer to attend today? The Oscars or the Super Bowl?2020-03-24T19:40:23+00:00

The media is obsessed with Zion Williamson. But wait until you see how excited fans are getting.

2020-03-06T11:53:08+00:00

BLOG | by Victor Gras ... The NBA’s most exciting rookie finally hit the courts in January and, since then, Zion Williamson hasn’t looked back. The Williamson brand today feels like one that is seeping beyond the realms of basketball. While Williamson is unquestionably enjoying an impact on the court, can we yet quantify his contribution to audience engagement?

The media is obsessed with Zion Williamson. But wait until you see how excited fans are getting.2020-03-06T11:53:08+00:00

Which recent major league championship wins have created most buzz among Americans?

2020-03-04T09:54:33+00:00

BLOG | by Victor Gras ... There are championship wins. And then there are big championship wins. The kind that stick in your memory for years. The stories with the biggest heroes, the tiniest of underdogs, the loudest of chokes. Following this year’s Super Bowl – and the excitement created by the Chiefs’ win – we thought we’d look back through our US data to see which recent championship wins were the biggest.

Which recent major league championship wins have created most buzz among Americans?2020-03-04T09:54:33+00:00

How big an impact will the retirement of the Holden brand in Australia have on V8 Supercars

2020-02-28T11:48:10+00:00

BLOG | by Liam Randell ... Holden has been a much-admired and loved brand for countless generations of Australians and its long and proud history won’t easily be forgotten. The announcement that Holden would cease operations came as a shock for many. YouGov Sport looks at how Australians, and more specifically Supercars fans, feel about the news and what kind of impact it will have on the sporting landscape going forward.

How big an impact will the retirement of the Holden brand in Australia have on V8 Supercars2020-02-28T11:48:10+00:00

What’s driving Hotels.com’s move into football?

2020-02-26T10:48:18+00:00

BLOG | by Charlie Dundas ... Travel brand Hotels.com extended its interests in football this week by signing a new deal with Ligue 1 club Olympique de Marseille. The sponsorship follows on from recent deals with English Premier League club Tottenham Hotspur and UEFA. We thought we’d take a quick look at our data to see if we could see what’s fueling this most recent move.

What’s driving Hotels.com’s move into football?2020-02-26T10:48:18+00:00

As trade winds hit HSBC’s sponsorship portfolio, where next for British Cycling?

2020-02-26T09:47:00+00:00

BLOG | by Charlie Dundas ... HSBC announced this week that it plans to prematurely end its eight-year sponsorship deal with British Cycling. The bank, which has also said that it will axe 35,000 jobs, has seen its profits fall by a third this year, leading to a number of changes – including to its sponsorship strategy. So where does that leave British Cycling as it prepares to head to Tokyo for this year’s Olympic Games?

As trade winds hit HSBC’s sponsorship portfolio, where next for British Cycling?2020-02-26T09:47:00+00:00

The Bundesliga is a four-horse race. But which teams are top of the table away from the pitch?

2020-02-14T12:28:15+00:00

BLOG | by Edgar Raposo ... The race for the Bundesliga is finely poised this season, with three traditional powerhouses – Bayern, Dortmund and Mönchengladbach – competing with fantasy-football story club RB Leipzig for the title. The four are separated by just four points in the table – but what are the differences between them off the field according to fans?

The Bundesliga is a four-horse race. But which teams are top of the table away from the pitch?2020-02-14T12:28:15+00:00