BLOG | by YouGov Sport ... Real Madrid, La Liga’s most historically successful club, also sits atop our list of clubs with the current highest Buzz score. YouGov FootballIndex, which has recently launch in Spain, tracks public perception of the world’s leading clubs and teams, across multiple markets every day.
BLOG | by YouGov Sport ... If money or geography were not an issue, many consumers would consider attending the Olympics live in-person. By looking at Consideration scores, continuously collected YouGov SportsIndex data shows which events or leagues a COVID-weary public would most like to see in six key markets as we turn the page on 2020.
BLOG | by YouGov Sport ... While uncertainty surrounds the scale of the Olympic Games which Tokyo will host in 2021, YouGov SportsIndex data shows that Japanese people continue to consider the event the world’s most prestigious sports property.
BLOG | by YouGov Sport ... Podcasts are an advertiser’s dream. More than half of podcast listeners in the United States don’t skip over the ads even though they easily can and about a third say they don’t find them to be an intrusive form of marketing, perhaps a result of the intimate nature of what is often host-read copy.
BLOG | by Charlie Dundas ... With most sports back in full swing, we’re looking this week at how common betting is among different sports fan bases in the United Kingdom. So, which group is most likely to be making a bet? We found a little more than a quarterof UK adults who follow football have placed a bet in the last 12 months, but how about the other types of sports fans?
SPORT DATA INSIGHT | ... Mobile games have come a long way. If the platform was initially limited to simple monochrome titles such as Nokia’s Snake, it has since become a diverse and growing ecosystem – one where apps such as Candy Crush Saga and Bejeweled sit side by side with complex, tactical multiplayer experiences like Call of Duty and Fortnite. YouGov’s new white paper, Gaming and Esports: The Next Generation, examines gamers in 24 international markets across a range of regions.
BLOG | by Nicole Pike ... This is the week! Xbox Series X & S consoles are arriving in the homes of those who pre-ordered...or those who masked up, waited in line, and drove across town to snag their system at a retail location. And, of course, PlayStation 5 will have its moment just two days from now. The console wars are officially on!
BLOG | by Alejandro Herrera ... The question of who is the biggest team in Mexico is always up for debate. It can’t just be settled by working out who is the best-supported club – you need to consider other factors like trophies won and support from overseas – but it certainly goes some of the way to answering the question.
Football bettors tell us they are influenced by form and odds – but marketers should know about other factorsFlinn Tetlow2020-11-03T15:53:39+00:00
BLOG | by Oliver Rowe ... It’s interesting to note that the number of gambling companies represented on the front of Premier League shirts is down to eight for 2020-21 – from ten last season. But this change in the currents of shirt sponsorship doesn’t necessarily reflect a downturn in the market for football betting.
BLOG | by Alejandro Herrera ... Interest in esports has taken off among 18-34-year-old Mexicans since the Coronavirus pandemic began. YouGov SportsIndex our online platform tracks the public’s perceptions of a range of sports leagues and events every day. Let us see what information it throws at us about the preference of sports properties by Mexicans.