Defining Fans in the time of COVID-19: It Matters

2020-06-05T16:17:18+01:00

BLOG | by Chris Todd ... The absence of live sporting events threatens the old ways of counting and understanding fans. This doesn’t have to be the case. Simply put, times have changed … how people are spending their time, what they’re consuming and how they’re consuming are vastly different compared to 3 months ago.

Defining Fans in the time of COVID-19: It Matters2020-06-05T16:17:18+01:00

What use is a sports sponsorship when there’s no sport?

2020-05-29T12:38:25+01:00

BLOG | by Victor Gras ... In the absence of much live sport recently, we wanted to look at how perceptions of sports sponsors may have changed. With reduced exposure for brands, are the benefits deals normally rely on standing up?

What use is a sports sponsorship when there’s no sport?2020-05-29T12:38:25+01:00

Consideration for William Hill varies as firm considers reopening 2,000 stores

2020-06-03T09:21:56+01:00

DATA INSIGHTS | by Stephan Shakespeare, CEO and Co-Founder, YouGov ... Businesses that rely on sports for a large percentage of their revenue have suffered particularly during two months of nationwide lockdown. Gambling firms have consequently seen customer bases diminish. As the betting giant William Hill prepares to reopen stores with the easing of lockdown in Europe, new YouGov data shows that certain groups will be more open to returning to stores than others.

Consideration for William Hill varies as firm considers reopening 2,000 stores2020-06-03T09:21:56+01:00

Changing consumer landscape: Sports, dieting, and exercise

2020-06-03T09:08:40+01:00

DATA INSIGHTS | by Stephan Shakespeare, CEO and Co-Founder, YouGov ... Under lockdown most Brits have made use of their daily outdoor exercise allowance, but what effect has this had on the market for home gym gear and clothing, and will Britons return to their gyms after lockdown ends?

Changing consumer landscape: Sports, dieting, and exercise2020-06-03T09:08:40+01:00

How do UAE residents want to finish the sports season?

2020-05-12T17:52:53+01:00

BLOG | by Vinith Moorthy ... As you may have seen, we’ve been asking markets around the world their views on re-starting sporting activities. While some sports leagues around the world have ended their seasons as a result of COVID-19, in other countries fans are still waiting to find out how competitions will end. We’ve also asked this question in the UAE ... here's what they had to say.

How do UAE residents want to finish the sports season?2020-05-12T17:52:53+01:00

With little action to distract them, what sports competitions are the UK public noticing the most?

2020-05-06T16:12:07+01:00

BLOG | by Bruce Cook ... Given the lack of live action at the moment, it feels like all sports rightsholders are on a level playing field as far as promoting their events or leagues goes. So for the next couple of months (at least), we will be producing a Buzz ranking, giving you an idea of which properties are cutting through with the public.

With little action to distract them, what sports competitions are the UK public noticing the most?2020-05-06T16:12:07+01:00

With actual sport in short supply, which US teams are managing to keep people talking about them?

2020-05-05T14:19:37+01:00

BLOG | by Victor Gras ... Our colleagues over the pond have just created a monthly review of the Buzz UK properties created in April. That got it us to thinking about which US teams still have people talking about them – despite the big hole in the sports calendar.

With actual sport in short supply, which US teams are managing to keep people talking about them?2020-05-05T14:19:37+01:00

Everyone’s tipping esports. But what’s the view of traditional sports fans?

2020-05-01T11:55:35+01:00

BLOG | by Victor Gras ... Everyone continues to tip esports to come out of this current period strongly. And there’s already some evidence to support that point of view – like rising audiences for the Counter-Strike – Global Offensive and League of Legends pro-leagues. But what does our daily data tell us?

Everyone’s tipping esports. But what’s the view of traditional sports fans?2020-05-01T11:55:35+01:00

Can anyone feel a draft? The NFL is back with a bang

2020-04-24T14:08:27+01:00

BLOG | by Victor Gras ... If there’s one thing which might lift our spirits while lockdown endures, it’s the NFL Draft. So in the absence of much else sport, we thought we’d take a quick look at how this annual fixture was performing this year. Is it balm in troubled times or an unwanted distraction from more important matters?

Can anyone feel a draft? The NFL is back with a bang2020-04-24T14:08:27+01:00