Where do sports need to invest in and focus on heading into the future?
FT-YGS2023-04-17T16:32:55+01:00BLOG | by Liam Randell ... YouGov reveals the 10 most important issues in Sport According to Australians
Perceptions on Betting in Australian Sport
FT-YGS2023-04-17T16:33:22+01:00BLOG | by Liam Randell ... The saying "Aussies would bet on two flies crawling up a wall" shows how popular betting is in Australia. However, when it comes to Sports Betting, the opinions remain divided.
Who is the Greatest Ever Male Tennis Player (G.O.A.T)?
FT-YGS2023-04-17T16:47:18+01:00BLOG | by Liam Randell ... Tennis fans for the better part of two decades have been fortunate enough to witness the three best tennis players ever compete in the same generation.
Who is Australia’s Favourite Current Female Athlete in 2021?
SH-YGS2023-04-17T16:54:26+01:00BLOG | by Liam Randell ... Take a moment before you read the results, off the top of your head consider who is your favourite current Australian female athlete? And who do you think Australian’s would vote? Now that you have decided on those names let’s deep dive and see the results. The study was simple, we went and asked 3,000 Australians on the YouGov panel who their favourite current Australian female athlete is.
Super Bowl gambling: Who’s putting money down and what are they betting on?
FT-YGS2021-01-26T14:29:03+00:00BLOG | by YouGov Sport ... The Super Bowl is the biggest American sporting event of the year – and arguably the biggest betting day in all of US sport, with nearly one in five Americans (19%) planning to place a wager on the big game. YouGov data shows who these gamblers are, their betting methods, and on which aspects of the game they plan to put their money.
How US sports fans feel about full-size marquee jersey sponsorship
FT-YGS2021-01-26T16:16:52+00:00BLOG | by YouGov Sport ... To help stem the financial loss brought on by the COVID-19 pandemic, sports leagues are looking to sell new sponsorship real estate — including helmet decals and shoulder patches. Looking beyond 2021, fresh YouGov research shows how American sports fans would feel about sponsorship logos appearing across the center chest of player jerseys. This is perhaps one of the most lucrative pieces of real estate left in North American sports.
Britain’s favourite footballers:
A definitive list
FT-YGS2021-01-27T09:55:43+00:00
BLOG | by YouGov Sport ... Lionel Messi is Britain’s favourite footballer according to YouGov data, though the Barcelona player’s star status is being challenged by an emerging favourite closer to home.
A definitive listFT-YGS2021-01-27T09:55:43+00:00
Football in Spain: Which clubs have the highest Buzz score?
FT-YGS2021-01-14T16:19:27+00:00BLOG | by YouGov Sport ... Real Madrid, La Liga’s most historically successful club, also sits atop our list of clubs with the current highest Buzz score. YouGov FootballIndex, which has recently launch in Spain, tracks public perception of the world’s leading clubs and teams, across multiple markets every day.
2021 wishlist: What sports would consumers most like to see in-person?
SH-YGS2021-01-06T19:32:43+00:00BLOG | by YouGov Sport ... If money or geography were not an issue, many consumers would consider attending the Olympics live in-person. By looking at Consideration scores, continuously collected YouGov SportsIndex data shows which events or leagues a COVID-weary public would most like to see in six key markets as we turn the page on 2020.
Despite COVID uncertainty, Japanese still regard Olympics as most prestigious property
FT-YGS2021-07-26T08:59:53+01:00BLOG | by YouGov Sport ... While uncertainty surrounds the scale of the Olympic Games which Tokyo will host in 2021, YouGov SportsIndex data shows that Japanese people continue to consider the event the world’s most prestigious sports property.