Perceptions on Betting in Australian Sport

2022-02-03T15:19:06+00:00

BLOG | by Liam Randell ... The saying "Aussies would bet on two flies crawling up a wall" shows how popular betting is in Australia. However, when it comes to Sports Betting, the opinions remain divided.

Perceptions on Betting in Australian Sport2022-02-03T15:19:06+00:00

Who is Australia’s Favourite Current Female Athlete in 2021?

2022-04-07T12:01:35+01:00

BLOG | by Liam Randell ... Take a moment before you read the results, off the top of your head consider who is your favourite current Australian female athlete? And who do you think Australian’s would vote? Now that you have decided on those names let’s deep dive and see the results. The study was simple, we went and asked 3,000 Australians on the YouGov panel who their favourite current Australian female athlete is.

Who is Australia’s Favourite Current Female Athlete in 2021?2022-04-07T12:01:35+01:00

Super Bowl gambling: Who’s putting money down and what are they betting on?

2021-01-26T14:29:03+00:00

BLOG | by YouGov Sport ... The Super Bowl is the biggest American sporting event of the year – and arguably the biggest betting day in all of US sport, with nearly one in five Americans (19%) planning to place a wager on the big game. YouGov data shows who these gamblers are, their betting methods, and on which aspects of the game they plan to put their money.

Super Bowl gambling: Who’s putting money down and what are they betting on?2021-01-26T14:29:03+00:00

How US sports fans feel about full-size marquee jersey sponsorship

2021-01-26T16:16:52+00:00

BLOG | by YouGov Sport ... To help stem the financial loss brought on by the COVID-19 pandemic, sports leagues are looking to sell new sponsorship real estate — including helmet decals and shoulder patches. Looking beyond 2021, fresh YouGov research shows how American sports fans would feel about sponsorship logos appearing across the center chest of player jerseys. This is perhaps one of the most lucrative pieces of real estate left in North American sports.

How US sports fans feel about full-size marquee jersey sponsorship2021-01-26T16:16:52+00:00

Football in Spain: Which clubs have the highest Buzz score?

2021-01-14T16:19:27+00:00

BLOG | by YouGov Sport ... Real Madrid, La Liga’s most historically successful club, also sits atop our list of clubs with the current highest Buzz score. YouGov FootballIndex, which has recently launch in Spain, tracks public perception of the world’s leading clubs and teams, across multiple markets every day.

Football in Spain: Which clubs have the highest Buzz score?2021-01-14T16:19:27+00:00

2021 wishlist: What sports would consumers most like to see in-person?

2021-01-06T19:32:43+00:00

BLOG | by YouGov Sport ... If money or geography were not an issue, many consumers would consider attending the Olympics live in-person. By looking at Consideration scores, continuously collected YouGov SportsIndex data shows which events or leagues a COVID-weary public would most like to see in six key markets as we turn the page on 2020.

2021 wishlist: What sports would consumers most like to see in-person?2021-01-06T19:32:43+00:00

Podcasts: Which sports fans are listening?

2020-12-18T14:58:34+00:00

BLOG | by YouGov Sport ... Podcasts are an advertiser’s dream. More than half of podcast listeners in the United States don’t skip over the ads even though they easily can and about a third say they don’t find them to be an intrusive form of marketing, perhaps a result of the intimate nature of what is often host-read copy.

Podcasts: Which sports fans are listening?2020-12-18T14:58:34+00:00
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