BLOG | by Lance Fraenkel ... With the opening NFL game of the season just a few weeks away, the pundits are already in full flow with their Super Bowl predictions. And while fans are naturally interested in who will pick up the Vince Lombardi Trophy, what they’re also looking for is entertainment. So while the pundits predict, we took a look at which teams the public most want to watch right now.
BLOG | by Edgar Raposo ... This week, Lufthansa announced an extension of its sponsorship deal with Deutscher Fußball-Bund (DFB), Germany’s national football federation.
BLOG | by Victor Gras ... With the Tour de France in full flow, we have asked some questions around the event in some of cycling’s biggest markets – USA, UK and France.
NEWS | by YouGov Sport ... New polling reveals that Australians still believe that the Australian national cricket team is the fairest in the world – despite the ball-tampering scandal which took place in March last year.
BLOG | by Charlie Dundas ... Last month, Premiership Rugby, the UK’s leading domestic rugby union competition, announced that Bet UK would become the league’s official betting partner.
BLOG | by Ewan Tait ... In April, we published analysis on whether title sponsorships were still worth the money. The results of the EFL Trophy and Checkatrade deal were so interesting that we thought we’d take a deeper dive into the relationship to see what further insight we could take.
BLOG | by Edgar Raposo ... German soccer clubs are heading around the world this pre-season. FC Bayern München and Borussia Dortmund will travel to the States, while VfL Wolfsburg, Eintracht Frankfurt and Borussia Mönchengladbach will head in the opposite direction to play games in China. With that in mind, we thought we’d take a look at the followings for German clubs in China.
BLOG | by Charlie Dundas ... As the sector sets up a new trade association to head off regulatory threats, our data suggests that one of its first tasks may well be to address current public perceptions of the industry.
BLOG | by Victor Gras ... Every day, as part of its SportsIndex service, YouGov Sport asks Americans their perceptions of esports games, tournaments and publishers – as well as recording the habits and preferences of gamers themselves. In the first of a series of pieces exclusive to esports Insider, YouGov Sport delves into some of this data.
BLOG | by Ewan Tait ... Title sponsorships have gone in and out of fashion over the years but despite debates over their pros and cons, they remain in demand. So we thought we’d look at some examples of why that may be.
