NHL SHORTS
SH-YGS2020-01-06T11:08:59+00:00BLOG | by Scott Horowitz ... Brief insight on how Bud’s hockey deal locks down fans’ favoritism and how racism accusations are not denting the NHL’s health
Club World Cup SHORTS
SH-YGS2020-01-06T15:03:39+00:00BLOG | by Sarah Potter ... We observe how FIFA’s strategy is paying off in the MENA region, how it's attracting younger audiences and making a good impression among football fans
Annual health check for the betting industry
SH-YGS2020-01-06T12:06:17+00:00BLOG | by Charlie Dundas ... Given that this is our end-of-year column, we thought it would be interesting to review some of the 16 metrics we track against betting brands every day by looking at the performance of the sector as whole over the past 12 months.
Australia’s Hottest Tickets: what tickets are highest on Australians’ wish-lists
SH-YGS2019-12-18T09:15:19+00:00BLOG | by Liam Randell ... With Christmas just around the corner, we thought we’d take a look at what tickets are highest on Australians’ wish-lists for Santa as we head into another exciting year of sport. Using our Consideration metric, which asks respondents daily what events or competitions they would most like to attend if money and geography were no object.
Australians and sports betting in under 5 minutes
SH-YGS2019-12-18T09:10:03+00:00BLOG | by Liam Randell ... Betting has long been an intrinsic part of the Australian sporting identity. But while, as the saying goes, Australians would bet on two flies crawling up a wall, we thought we’d find out just how true this saying really is.
Despite closures, the data suggests that the bricks and mortar betting experience is going nowhere
SH-YGS2019-12-02T12:03:02+00:00BLOG | by Charlie Dundas ... When William Hill announced that it was to change its CEO in September, it was no accident that Philip Bowcock’s successor was the company’s former digital chief, Ulrik Bengtsson. The appointment is consistent with William Hill’s strategy to become a digitally-led company, but given the sector’s journey from high street to online what does the future hold for the UK’s betting shops?
CANADA – Are Canadians more likely to follow a US hockey team if it’s closer to the border?
SH-YGS2019-12-04T20:41:02+00:00BLOG | by Tracy Schoenadel ... We love it when we have a new dataset to look through and this month’s addition – Canada Profiles – is no exception. Looking at Canadian hockey fans, let’s see if there is a relationship between the fanbase of NHL teams (which Profiles measures) and their proximity to the Canadian border (information we’ve harvested manually).
CHINA – Around the world with Global Fan Profiles: Chinese market focus
SH-YGS2019-12-04T20:42:06+00:00BLOG | by Victor Gras ... To give you a glimpse of the power of our brand-new fanbase profiling tool, Global Fan Profiles, we take a look at the NBA in China – and how its Chinese market compares to football, hockey and baseball’s.
As Flutter strengthens in the US, how ready for sports betting are American fans?
SH-YGS2019-11-06T13:38:01+00:00BLOG | by Charlie Dundas ... With Flutter acting to strengthen its foothold in the US market through its acquisition of The Stars Group this month, we thought we would take a look at American’s views on sports betting.
Around the world with Global Fan Profiles: Which nations use OTT the most?
SH-YGS2019-11-06T15:02:32+00:00BLOG | by Victor Gras ... To give you a glimpse of the power of our brand-new fanbase profiling tool, Global Fan Profiles, here’s one of a short series of blogs bringing it to life. In the first of our series we take a look at live online consumption in the top ten markets.