Consumer Insight – YouGov Sport

AFL | It’s been an unusual year. How much have changes affected Buzz around the League?

Flinn Tetlow2020-10-23T09:25:17+01:00

BLOG | by Liam Randell ... The 2020 AFL season has been like no other. In March, the season was ‘paused’, the AFLW finals series cancelled and staff stood down. In June, players migrated to hubs and played shortened games in empty stadiums, according to an adjusted fixture list. Just how big an impact did all these changes have on overall Buzz for the AFL across the 2020 season?

AFL | It’s been an unusual year. How much have changes affected Buzz around the League?Flinn Tetlow2020-10-23T09:25:17+01:00

Premier League fans agree: Handball rule changes are unfair

Flinn Tetlow2020-10-19T15:39:50+01:00

SPORT DATA INSIGHT | ... The amendments to the handball rule have not gone down well with fans in the opening weeks of the Premier League season. One such change is a series of amendments to the International Football Association Board (IFAB) handball rules which have sparked a stream of controversy throughout the sport.

Premier League fans agree: Handball rule changes are unfairFlinn Tetlow2020-10-19T15:39:50+01:00

West coasters much more excited about NBA play-offs, even though Lakers are #1 bicoastal

Flinn Tetlow2020-10-14T19:50:17+01:00

BLOG | by Tracy Schoenadel ... As rivalries go, east coast versus west coast has had its fair share of ties over the years. But on Sunday night, the Lakers took a convincing win for the West as they claimed the NBA Championship for a record-equaling 17th time.

West coasters much more excited about NBA play-offs, even though Lakers are #1 bicoastalFlinn Tetlow2020-10-14T19:50:17+01:00

Tour de France | Do COVID-enforced changes to the sports calendar make a big difference?

Flinn Tetlow2020-09-30T16:11:50+01:00

BLOG | by Tracy Schoenadel ... Like many events, the Tour de France has this year been forced to change its plans. Instead of its usual mid-July spot, this year the race took place mainly in September, wrapping up with a thrilling finale.

Tour de France | Do COVID-enforced changes to the sports calendar make a big difference?Flinn Tetlow2020-09-30T16:11:50+01:00

The many faces of sports fans across Europe

SH-YGS2020-09-28T12:20:29+01:00

REPORTS | by YouGov Sport ... In this report, we look at the different faces of sports fans across Europe. Given a shared hinterland in sport, brands and culture, there can be a tendency among sports marketers to assume Europeans share similar outlooks. But this report shows the opposite – and how these differences mean that even small adaptations in marketing strategies can reap rewards in a market. The report looks at sports audiences in eight markets – Denmark, France, Germany, Italy, Norway, Spain, Sweden and the UK.

The many faces of sports fans across EuropeSH-YGS2020-09-28T12:20:29+01:00

Podcasting may look relatively unpopular among NFL fans but for younger NFL fans, the opposite is true

Flinn Tetlow2020-09-18T12:59:30+01:00

BLOG | by Victor Gras ... Sometimes it feels that barely a week passes between announcements of a new sports podcast. There is no doubt that this relatively new medium is here to stay but how popular is it among American sports fans? And just how valuable is it to have granular data when it comes to media consumption?

Podcasting may look relatively unpopular among NFL fans but for younger NFL fans, the opposite is trueFlinn Tetlow2020-09-18T12:59:30+01:00

Tour de France unlikely to see a British winner in 2020 – but Impression for the event continues to defy gravity

SH-YGS2020-09-18T13:05:48+01:00

BLOG | by Sara Eddleston ... Over the past few years, Brits have been spoiled by the presence of home nation interest in the Tour de France. But this year, recent winners Geraint Thomas and Chris Froome weren’t selected by their team (renamed Ineos Grenadiers after their new sponsor), which features only one British rider – Luke Rowe. Like so many sporting events the race has also shifted in the calendar, putting it up against a different menu of sporting attractions. How have these factors affected perceptions of the race among the British public?

Tour de France unlikely to see a British winner in 2020 – but Impression for the event continues to defy gravitySH-YGS2020-09-18T13:05:48+01:00

As the sports calendar gets crowded, what effect is it having on what competitions people are talking about?

SH-YGS2020-09-11T15:07:08+01:00

BLOG | by Victor Gras ... With the calendars of so many sporting events out of kilter in 2020, we wanted to take a look at whether the changes are affecting the public’s behavior towards them. Is the cluttered calendar good news for sport in general, specific sports, or bad news for all of them.

As the sports calendar gets crowded, what effect is it having on what competitions people are talking about?SH-YGS2020-09-11T15:07:08+01:00

All remaining NHL games take place on Canadian soil. And fans seem pretty pleased.

SH-YGS2020-08-25T15:09:14+01:00

BLOG | by Victor Gras ... After a four-and-a-half-month layoff, there are plenty of hockey fans very happy to see the return of the NHL this month. But it’s possible that there’s none more so than Canadians. Canadians are generally pretty keen on their hockey but, like the rest of us, absence seems to have made the heart grow fonder.

All remaining NHL games take place on Canadian soil. And fans seem pretty pleased.SH-YGS2020-08-25T15:09:14+01:00

Who are the most talked-about teams in US sport right now?

SH-YGS2020-08-20T22:14:59+01:00

BLOG | by Victor Gras ... As the major leagues crank back into action, we took a quick look at which teams are the most talked-about right now. Take a look for yourself in our tables for the MLB, NBA, NHL and NFL.

Who are the most talked-about teams in US sport right now?SH-YGS2020-08-20T22:14:59+01:00