Consumer Insight – YouGov Sport

With all games televised for the first time, which Premier League teams have attracted the most eyeballs since Operation Restart?

SH-YGS2020-08-14T17:00:16+01:00

BLOG | by Matt Mills ... While the Premier League title was all but decided pre-COVID-19, there was still a lot to play for in the rest of the division. Given that fact – and that for the first time ever, every league game was available to view on TV – we thought we’d look at which sides have been watched the most since lockdown was lifted.

With all games televised for the first time, which Premier League teams have attracted the most eyeballs since Operation Restart?SH-YGS2020-08-14T17:00:16+01:00

Export opportunities for major leagues on the up during Coronavirus lull

SH-YGS2020-08-12T17:53:17+01:00

BLOG | by Victor Gras ... With the coronavirus still clouding the sports schedules and with sport in many markets only partially running (if at all), there’s a real opportunity for leagues which have got started to tap into overseas markets.

Export opportunities for major leagues on the up during Coronavirus lullSH-YGS2020-08-12T17:53:17+01:00

Which football teams are the UK’s young people talking about most, following the restart?

SH-YGS2020-08-12T17:34:42+01:00

BLOG | by Matt Mills ... OK Boomer … There are always differences between how people of different generations see things. But does that extend to football teams? Let’s find out if there is any difference in the football clubs that younger people are talking about compared to the older generation.

Which football teams are the UK’s young people talking about most, following the restart?SH-YGS2020-08-12T17:34:42+01:00

Do Manchester United fans really all live in the South East? United v Liverpool – The tale of the tape

SH-YGS2020-08-10T18:02:19+01:00

BLOG | by Matt Mills ... We took a look at our YouGov FootballIndex to examine the make-up of the fanbases of two of the UK’s most famous clubs and fiercest rivals – Manchester United and Liverpool. Here’s a quick peak at what we found.

Do Manchester United fans really all live in the South East? United v Liverpool – The tale of the tapeSH-YGS2020-08-10T18:02:19+01:00

UAE football fans give their verdict on fake crowd noise

SH-YGS2020-08-06T16:25:47+01:00

BLOG | by Vinith Moorthy ... Much has changed in the world over the past six months or so, but for football fans one of the biggest changes to the game has been the absence of spectators at games. Many broadcasters have introduced recorded ‘crowd noise’, created from recordings of previous matches.We decided to ask football fans in the UAE what their views of this innovation are.

UAE football fans give their verdict on fake crowd noiseSH-YGS2020-08-06T16:25:47+01:00

Australia | Digital Trends in Sports Media … how fans are accessing content

SH-YGS2020-07-31T09:42:16+01:00

BLOG | by Neil Hayes ... The recent restrictions on social gatherings have seen sporting events played behind closed doors – or with a limited number of fans in attendance – leaving many fans searching for alternative ways to follow their favourite sports teams. So where are we now in terms of how fans are accessing content?

Australia | Digital Trends in Sports Media … how fans are accessing contentSH-YGS2020-07-31T09:42:16+01:00

Making the NBA re-start cut is no guarantee that a team is being talked about

SH-YGS2020-07-22T19:58:47+01:00

BLOG | by Victor Gras ... With the restart of the NBA just a few days away, we thought we’d look at which teams are generating the most chatter among fans. Our YouGov TeamIndex tool tracks every major league team every day and here we share a sample taken over the month of July to that of June using the Word of Mouth metric. Let's see how the teams compare.

Making the NBA re-start cut is no guarantee that a team is being talked aboutSH-YGS2020-07-22T19:58:47+01:00

Redskins re-naming announcement shifts needle on what public are hearing about the team

SH-YGS2020-07-22T19:10:16+01:00

BLOG | by Victor Gras ... It’s been a challenging few weeks for Washington’s NFL team and its fans. We’ve been tracking the public’s perceptions of the team daily as part of our YouGov TeamIndex tool to see what effect the spotlight of publicity has had on its reputation.

Redskins re-naming announcement shifts needle on what public are hearing about the teamSH-YGS2020-07-22T19:10:16+01:00

AS Roma is redefining what it means to be a football club. But is it working?

SH-YGS2020-07-21T16:02:33+01:00

BLOG | by Charlie Dundas ... Winning trophies is no longer the only factor in winning fan affinity. For teams who are successful on the pitch there is no guaranteed public affection. In a world of globalised sports rights, athletes as brands and social media, fans have become more discerning than ever.

AS Roma is redefining what it means to be a football club. But is it working?SH-YGS2020-07-21T16:02:33+01:00

The affluent sports fan – where to find them, what makes them buy and what will give them a good time

SH-YGS2020-07-08T16:47:44+01:00

BLOG | by Chris Todd ... At YouGov Sport, we’re able to draw on our panel of 9m people around the world to really discover what the world is thinking. Our research and insight tools are designed to help marketers understand their core audience, their preferences and attitudes and turn that insight into meaningful action.

The affluent sports fan – where to find them, what makes them buy and what will give them a good timeSH-YGS2020-07-08T16:47:44+01:00