BLOG | by YouGov Sport ... Just as sports venue closures in March 2020 marked the epoch of COVID-19 for many, venue openings around the world are signaling a return to pre-pandemic life.
BLOG | by YouGov Sport ... On the back of a widespread vaccination drive in Europe, crowds have returned to sporting events across the continent, albeit not always at grounds’ full capacity. YouGov dives into the data to understand consumer attitudes towards these changes, to ask – are people ready to go back?
BLOG | by YouGov Sport ... A newly-released report by YouGov offers a detailed glimpse into how deep of an impact COVID-19 restrictions will have on the industry of sport in Australia, and perhaps around the world.
BLOG | by YouGov Sport ... For sports fans, the effects of pandemic protocols are most obvious when watching live games: Covered seats, cardboard cutouts, or the hushed tones of stadiums hidden with artificial crowd noise. Leagues are making earnest attempts to bring a sense of normalcy to our lives upended by COVID-19, but there’s no real replacement for fans in the stands.
BLOG | by Alejandro Herrera ... Interest in esports has taken off among 18-34-year-old Mexicans since the Coronavirus pandemic began. YouGov SportsIndex our online platform tracks the public’s perceptions of a range of sports leagues and events every day. Let us see what information it throws at us about the preference of sports properties by Mexicans.
BLOG | by Vinith Moorthy ... Much has changed in the world over the past six months or so, but for football fans one of the biggest changes to the game has been the absence of spectators at games. Many broadcasters have introduced recorded ‘crowd noise’, created from recordings of previous matches.We decided to ask football fans in the UAE what their views of this innovation are.
REPORT | by YouGov Sport ... Making decisions about how and when to re-introduce sport is a difficult and unprecedented process. That’s why it makes sense to have all available information to hand. This special report focuses on the attitudes of Australians towards sport’s return, providing a comprehensive analysis of fans’ beliefs and expectations. Every day we ask Australians about their views, attitudes and behaviours around sport, on specific teams and leagues and – since the outbreak of COVID-19 – about sports fans’ views on that too.
REPORT | by YouGov Sport ... As we consider how sport can re-claim its place at the centre of German life, keeping track of what the public thinks will be a key consideration. Returning too soon or too late could have serious repercussions for sports administrators. At YouGov Sport, we are pleased to offer a helping hand in this regard. As the sports and entertainment specialist arm of YouGov, we ask Germans every day about their views on sport, on specific teams and leagues and – since the outbreak of COVID-19 – about sports fans’ views on that too. And we’re happy to share some of our insights with you in the shape of this special report.
BLOG | by Matt Mills ... After a long wait for fans, top tier football is finally set to resume in the UK on June 17th after being suspended due to the coronavirus back in March. Nearly half of adults think it’s too soon for the return of top level football, but fans are split. Let's look at the research.
BLOG | by Charlie Dundas ... As you may have seen (particularly if you’re a Manchester United or Liverpool fan), we launched our new FootballIndex tool in the UK last week. This week we’re mining it again to see how the public’s perception of clubs’ fan culture differs across the age groups.