Defining Fans in the time of COVID-19: It Matters

2020-06-05T16:17:18+01:00

BLOG | by Chris Todd ... The absence of live sporting events threatens the old ways of counting and understanding fans. This doesn’t have to be the case. Simply put, times have changed … how people are spending their time, what they’re consuming and how they’re consuming are vastly different compared to 3 months ago.

Defining Fans in the time of COVID-19: It Matters2020-06-05T16:17:18+01:00

Consideration for William Hill varies as firm considers reopening 2,000 stores

2020-06-03T09:21:56+01:00

DATA INSIGHTS | by Stephan Shakespeare, CEO and Co-Founder, YouGov ... Businesses that rely on sports for a large percentage of their revenue have suffered particularly during two months of nationwide lockdown. Gambling firms have consequently seen customer bases diminish. As the betting giant William Hill prepares to reopen stores with the easing of lockdown in Europe, new YouGov data shows that certain groups will be more open to returning to stores than others.

Consideration for William Hill varies as firm considers reopening 2,000 stores2020-06-03T09:21:56+01:00

Changing consumer landscape: Sports, dieting, and exercise

2020-06-03T09:08:40+01:00

DATA INSIGHTS | by Stephan Shakespeare, CEO and Co-Founder, YouGov ... Under lockdown most Brits have made use of their daily outdoor exercise allowance, but what effect has this had on the market for home gym gear and clothing, and will Britons return to their gyms after lockdown ends?

Changing consumer landscape: Sports, dieting, and exercise2020-06-03T09:08:40+01:00

How do UAE residents want to finish the sports season?

2020-05-12T17:52:53+01:00

BLOG | by Vinith Moorthy ... As you may have seen, we’ve been asking markets around the world their views on re-starting sporting activities. While some sports leagues around the world have ended their seasons as a result of COVID-19, in other countries fans are still waiting to find out how competitions will end. We’ve also asked this question in the UAE ... here's what they had to say.

How do UAE residents want to finish the sports season?2020-05-12T17:52:53+01:00

COVID-19 – Increase in Consideration for esports among men is enough to double current audience size

2020-04-01T17:36:11+01:00

BLOG | by Sara Eddleston ... Last week, we asked the British public what content they’d like to see in place of live sport. While the headlines were informative, it was only when you got into the weeds that the real insights began. This week, we’ve looked a bit further into one of the areas we explored in that piece – esports.

COVID-19 – Increase in Consideration for esports among men is enough to double current audience size2020-04-01T17:36:11+01:00

Premier League fans – Give Liverpool the Premier League title

2020-03-19T15:25:59+00:00

BLOG | by Sara Eddleston ... Sport on hold but British public recognises contribution to nation’s spirits and hold strong views on how to conclude seasons. As the Coronavirus continues to pause the sporting calendar, we asked the British public for their views on where sport stands in their priorities and what should happen next.

Premier League fans – Give Liverpool the Premier League title2020-03-19T15:25:59+00:00