REPORTS | by YouGov Sport ... Making decisions about how and when to re-introduce sport is a difficult and unprecedented process. That’s why it makes sense to have all available information to hand. This special report focuses on the attitudes of Australians towards sport’s return, providing a comprehensive analysis of fans’ beliefs and expectations. Every day we ask Australians about their views, attitudes and behaviours around sport, on specific teams and leagues and – since the outbreak of COVID-19 – about sports fans’ views on that too.
REPORTS | by YouGov Sport ... As we consider how sport can re-claim its place at the centre of German life, keeping track of what the public thinks will be a key consideration. Returning too soon or too late could have serious repercussions for sports administrators. At YouGov Sport, we are pleased to offer a helping hand in this regard. As the sports and entertainment specialist arm of YouGov, we ask Germans every day about their views on sport, on specific teams and leagues and – since the outbreak of COVID-19 – about sports fans’ views on that too. And we’re happy to share some of our insights with you in the shape of this special report.
BLOG | by Matt Mills ... After a long wait for fans, top tier football is finally set to resume in the UK on June 17th after being suspended due to the coronavirus back in March. Nearly half of adults think it’s too soon for the return of top level football, but fans are split. Let's look at the research.
BLOG | by Charlie Dundas ... As you may have seen (particularly if you’re a Manchester United or Liverpool fan), we launched our new FootballIndex tool in the UK last week. This week we’re mining it again to see how the public’s perception of clubs’ fan culture differs across the age groups.
BLOG | by Chris Todd ... The absence of live sporting events threatens the old ways of counting and understanding fans. This doesn’t have to be the case. Simply put, times have changed … how people are spending their time, what they’re consuming and how they’re consuming are vastly different compared to 3 months ago.
DATA INSIGHTS | by Stephan Shakespeare, CEO and Co-Founder, YouGov ... Businesses that rely on sports for a large percentage of their revenue have suffered particularly during two months of nationwide lockdown. Gambling firms have consequently seen customer bases diminish. As the betting giant William Hill prepares to reopen stores with the easing of lockdown in Europe, new YouGov data shows that certain groups will be more open to returning to stores than others.
DATA INSIGHTS | by Stephan Shakespeare, CEO and Co-Founder, YouGov ... Under lockdown most Brits have made use of their daily outdoor exercise allowance, but what effect has this had on the market for home gym gear and clothing, and will Britons return to their gyms after lockdown ends?
BLOG | by Vinith Moorthy ... As you may have seen, we’ve been asking markets around the world their views on re-starting sporting activities. While some sports leagues around the world have ended their seasons as a result of COVID-19, in other countries fans are still waiting to find out how competitions will end. We’ve also asked this question in the UAE ... here's what they had to say.
BLOG | by Charlie Dundas ... With some commentators arguing that OTT companies are more vulnerable to current stresses in the market, we thought we’d look at how the loss of streaming capacity would affect younger sports consumers.
Vast majority of Brits say that Premier League footballers should be prepared to take a COVID-19 pay cutSH-YGS2020-04-01T17:58:21+01:00
BLOG | by Charlie Dundas ... More than nine in ten (92%) of the British people agree that Premier League players should be prepared to take a pay cut during the current Coronavirus outbreak.