Last season set records for the IPL’s brand metrics. Is it possible that it will set more this time around?

2020-04-05T17:59:41+01:00

BLOG | by Joseph Eapen ... For all its rivals, the IPL remains the noisiest and most colourful T20 tournament in the world. To follow up on our blog from January, we thought we’d look at how the property is performing as the clock ticks down to the first ball of its new season in just a couple of weeks.

Last season set records for the IPL’s brand metrics. Is it possible that it will set more this time around?2020-04-05T17:59:41+01:00

Can IPL’s Season 13 match Season 12’s record popularity?

2020-04-05T18:00:24+01:00

BLOG | by Joseph Eapen ... Our data gives a resounding ‘yes’. The pre-Christmas Indian Premier League (IPL) player auction fires the pistol for the start of a season which is still three months away. Truth be told, interest in the league is never far beneath the surface of India’s sporting conversation.

Can IPL’s Season 13 match Season 12’s record popularity?2020-04-05T18:00:24+01:00

Free-to-air final helps Cricket World Cup grow audience by two-thirds

2019-07-25T09:41:54+01:00

BLOG | by Ted Harwood ... New data has revealed that the proportion of Brits who tuned in to at least part of the ICC Cricket World Cup grew by two-thirds by the end of the tournament – at least partly thanks to Sky’s decision to make the final available free-to-air.

Free-to-air final helps Cricket World Cup grow audience by two-thirds2019-07-25T09:41:54+01:00

English cricket fans suffer fair-play crisis of confidence

2019-05-30T12:41:49+01:00

NEWS | by YouGov Sport ... Ahead of this week’s Cricket World Cup, a new poll of more than 6,500 people world wide reveals English cricket fans as among the least likely in the world to believe their national team upholds the highest standards of fair play.

English cricket fans suffer fair-play crisis of confidence2019-05-30T12:41:49+01:00

Soaring high on public support, will Chennai Super Kings be the champions yet again?

2019-04-17T13:24:03+01:00

DATA INSIGHTS | by YouGov ... In India cricket is not just a sport but a shared public sentiment. It comes as no surprise that cricket is the most watched sport in the country and the upcoming season of the Indian Premier League is eagerly awaited by fans. As the nation prepares for the new IPL season starting March 23rd, YouGov India ran a survey to gauge the excitement levels of people.

Soaring high on public support, will Chennai Super Kings be the champions yet again?2019-04-17T13:24:03+01:00