How popular is cricket globally?

2022-07-07T14:41:43+01:00

BLOG | by YouGov Sport ... The International Cricket Council (ICC) has expressed intentions to enter cricket into the Olympics Games with plans to submit a bid to make an appearance at the 2028 Games in Los Angeles. With that in mind, we take a look at the global popularity of cricket - a factor the International Olympics Committee (IOC) take into account when considering the bid.

How popular is cricket globally?2022-07-07T14:41:43+01:00

What do cricket fans make of BT Sport’s Ashes deal?

2022-02-02T10:59:20+00:00

BLOG | by Charlie Dundas ... The 2021/22 Ashes series is being broadcast on BT Sport, marking a departure from the Sky Sports coverage which English cricket fans have become used to. The broadcaster snapped up the Ashes rights as part of a four-year deal with Cricket Australia.

What do cricket fans make of BT Sport’s Ashes deal?2022-02-02T10:59:20+00:00

Which sports fans are most likely to make a bet?

2020-12-10T18:47:46+00:00

BLOG | by Charlie Dundas ... With most sports back in full swing, we’re looking this week at how common betting is among different sports fan bases in the United Kingdom. So, which group is most likely to be making a bet? We found a little more than a quarterof UK adults who follow football have placed a bet in the last 12 months, but how about the other types of sports fans?

Which sports fans are most likely to make a bet?2020-12-10T18:47:46+00:00

Top five sports properties for Buzz. Britons were talking about these sports most in October.

2020-11-13T10:11:14+00:00

BLOG | by Charlie Dundas ... The Six Nations Rugby Championship – in stasis since the start of the pandemic lockdowns in March – finally returned in October, offering British fans an escape to a pre-COVID world, just as they faced a second wave of shutdowns.

Top five sports properties for Buzz. Britons were talking about these sports most in October.2020-11-13T10:11:14+00:00

Last season set records for the IPL’s brand metrics. Is it possible that it will set more this time around?

2020-04-05T17:59:41+01:00

BLOG | by Joseph Eapen ... For all its rivals, the IPL remains the noisiest and most colourful T20 tournament in the world. To follow up on our blog from January, we thought we’d look at how the property is performing as the clock ticks down to the first ball of its new season in just a couple of weeks.

Last season set records for the IPL’s brand metrics. Is it possible that it will set more this time around?2020-04-05T17:59:41+01:00

Can IPL’s Season 13 match Season 12’s record popularity?

2020-04-05T18:00:24+01:00

BLOG | by Joseph Eapen ... Our data gives a resounding ‘yes’. The pre-Christmas Indian Premier League (IPL) player auction fires the pistol for the start of a season which is still three months away. Truth be told, interest in the league is never far beneath the surface of India’s sporting conversation.

Can IPL’s Season 13 match Season 12’s record popularity?2020-04-05T18:00:24+01:00

Free-to-air final helps Cricket World Cup grow audience by two-thirds

2019-07-25T09:41:54+01:00

BLOG | by Ted Harwood ... New data has revealed that the proportion of Brits who tuned in to at least part of the ICC Cricket World Cup grew by two-thirds by the end of the tournament – at least partly thanks to Sky’s decision to make the final available free-to-air.

Free-to-air final helps Cricket World Cup grow audience by two-thirds2019-07-25T09:41:54+01:00

English cricket fans suffer fair-play crisis of confidence

2019-05-30T12:41:49+01:00

NEWS | by YouGov Sport ... Ahead of this week’s Cricket World Cup, a new poll of more than 6,500 people world wide reveals English cricket fans as among the least likely in the world to believe their national team upholds the highest standards of fair play.

English cricket fans suffer fair-play crisis of confidence2019-05-30T12:41:49+01:00
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