Free-to-air final helps Cricket World Cup grow audience by two-thirds

2019-07-25T09:41:54+01:00

BLOG | by Ted Harwood ... New data has revealed that the proportion of Brits who tuned in to at least part of the ICC Cricket World Cup grew by two-thirds by the end of the tournament – at least partly thanks to Sky’s decision to make the final available free-to-air.

Free-to-air final helps Cricket World Cup grow audience by two-thirds2019-07-25T09:41:54+01:00

English cricket fans suffer fair-play crisis of confidence

2019-05-30T12:41:49+01:00

NEWS | by YouGov Sport ... Ahead of this week’s Cricket World Cup, a new poll of more than 6,500 people world wide reveals English cricket fans as among the least likely in the world to believe their national team upholds the highest standards of fair play.

English cricket fans suffer fair-play crisis of confidence2019-05-30T12:41:49+01:00

Soaring high on public support, will Chennai Super Kings be the champions yet again?

2019-04-17T13:24:03+01:00

DATA INSIGHTS | by YouGov ... In India cricket is not just a sport but a shared public sentiment. It comes as no surprise that cricket is the most watched sport in the country and the upcoming season of the Indian Premier League is eagerly awaited by fans. As the nation prepares for the new IPL season starting March 23rd, YouGov India ran a survey to gauge the excitement levels of people.

Soaring high on public support, will Chennai Super Kings be the champions yet again?2019-04-17T13:24:03+01:00

Unveiled – India’s favourite IPL teams and players

2019-02-22T11:38:51+00:00

BLOG | by Joseph Eapen ... In data we can release today, we unveil India’s favourite Indian Premier League (IPL) teams and players. In a survey conducted by YouGov Sport (SMG Insight), Chennai Super Kings come out on top – the favourite team of a remarkable one in three of those we asked. This continues our series of research we are conducting into the Indian sports market.

Unveiled – India’s favourite IPL teams and players2019-02-22T11:38:51+00:00

How to increase your sponsorship value by a factor of five – A lesson from the IPL

2018-03-28T14:07:17+01:00

BLOG | by Joseph Eapen ... The list of established sports which have secured a five-fold increase in the value of consecutive sponsorship deals is not a long one. So when mobile manufacturer Vivo renewed its title sponsorship of the Indian Premier League last year, it came as a surprise to many that its rights holder, the Board of Control for Cricket in India (BCCI), had secured a 554% uplift in the value of the contract. The size of Vivo’s winning bid raised eyebrows. But, as we can show, put into context, there was a strong case for a big increase in deal value. Let's see why.

How to increase your sponsorship value by a factor of five – A lesson from the IPL2018-03-28T14:07:17+01:00