Booking.com hits it out of the park with T20 World Cup fans
FT-YGS2022-11-08T11:42:25+00:00BLOG | by YouGov Sport ... Across key T20 World Cup markets, sponsor Booking.com has a markedly higher Buzz score among fans of the tournament
Younger Brits more likely to watch The Hundred
SH-YGS2022-08-25T13:11:51+01:00BLOG | by YouGov Sport ... Brits aged 18-29, who make up only 9% of all cricket followers, are nearly a fifth of The Hundred’s fans (17%).
How popular is cricket globally?
FT-YGS2022-07-07T14:41:43+01:00BLOG | by YouGov Sport ... The International Cricket Council (ICC) has expressed intentions to enter cricket into the Olympics Games with plans to submit a bid to make an appearance at the 2028 Games in Los Angeles. With that in mind, we take a look at the global popularity of cricket - a factor the International Olympics Committee (IOC) take into account when considering the bid.
What do cricket fans make of BT Sport’s Ashes deal?
FT-YGS2022-02-02T10:59:20+00:00BLOG | by Charlie Dundas ... The 2021/22 Ashes series is being broadcast on BT Sport, marking a departure from the Sky Sports coverage which English cricket fans have become used to. The broadcaster snapped up the Ashes rights as part of a four-year deal with Cricket Australia.
Global: Fan interest in the T20 World Cup in five key markets
FT-YGS2021-11-17T11:31:24+00:00BLOG | by YouGov Sport ... As the 2021 T20 World Cup approaches the business end, we look at data in YouGov Global Fan Profiles to explore the fan following for the event in five key markets.
Which sports fans are most likely to make a bet?
FT-YGS2020-12-10T18:47:46+00:00BLOG | by Charlie Dundas ... With most sports back in full swing, we’re looking this week at how common betting is among different sports fan bases in the United Kingdom. So, which group is most likely to be making a bet? We found a little more than a quarterof UK adults who follow football have placed a bet in the last 12 months, but how about the other types of sports fans?
Top five sports properties for Buzz. Britons were talking about these sports most in October.
FT-YGS2020-11-13T10:11:14+00:00BLOG | by Charlie Dundas ... The Six Nations Rugby Championship – in stasis since the start of the pandemic lockdowns in March – finally returned in October, offering British fans an escape to a pre-COVID world, just as they faced a second wave of shutdowns.
Last season set records for the IPL’s brand metrics. Is it possible that it will set more this time around?
SH-YGS2020-04-05T17:59:41+01:00BLOG | by Joseph Eapen ... For all its rivals, the IPL remains the noisiest and most colourful T20 tournament in the world. To follow up on our blog from January, we thought we’d look at how the property is performing as the clock ticks down to the first ball of its new season in just a couple of weeks.
Can IPL’s Season 13 match Season 12’s record popularity?
SH-YGS2020-04-05T18:00:24+01:00BLOG | by Joseph Eapen ... Our data gives a resounding ‘yes’. The pre-Christmas Indian Premier League (IPL) player auction fires the pistol for the start of a season which is still three months away. Truth be told, interest in the league is never far beneath the surface of India’s sporting conversation.
Free-to-air final helps Cricket World Cup grow audience by two-thirds
SH-YGS2019-07-25T09:41:54+01:00BLOG | by Ted Harwood ... New data has revealed that the proportion of Brits who tuned in to at least part of the ICC Cricket World Cup grew by two-thirds by the end of the tournament – at least partly thanks to Sky’s decision to make the final available free-to-air.