BLOG | by Charlie Dundas ... Travel brand Hotels.com extended its interests in football this week by signing a new deal with Ligue 1 club Olympique de Marseille. The sponsorship follows on from recent deals with English Premier League club Tottenham Hotspur and UEFA. We thought we’d take a quick look at our data to see if we could see what’s fueling this most recent move.
BLOG | by Charlie Dundas ... HSBC announced this week that it plans to prematurely end its eight-year sponsorship deal with British Cycling. The bank, which has also said that it will axe 35,000 jobs, has seen its profits fall by a third this year, leading to a number of changes – including to its sponsorship strategy. So where does that leave British Cycling as it prepares to head to Tokyo for this year’s Olympic Games?
DATA INSIGHTS | by YouGov ... Brits think that the war on performance-enhancing drugs in sport is being lost not won, but care less than they used to. With the tribunal of a doctor from cycling outfit Team Sky once again drawing attention to the issue of doping in sport, we thought that we would look at the views of the British public on the subject.
BLOG | by Victor Gras ... With the Tour de France in full flow, we have asked some questions around the event in some of cycling’s biggest markets – USA, UK and France.
BLOG | by Sara Eddleston ... A fool once said, ‘There’s no such thing as bad publicity’. If he or she were around today, they would do well to take the views of the creditors of Cambridge Analytica. While it has not been sunk by its own recent data leak (that of Chris Froome’s run-in with Salbutamol, let slip by loose lips), the sport of road cycling has nevertheless endured its fair share of bad PR in recent times. But what effect has the Froome furore had on the fortunes of this year’s Tour?