BLOG | by YouGov Sport ... As the FIFA World Cup draws closer, we look at the types of sponsorship that appeal to World Cup fans in Britain.
BLOG | by YouGov Sport ... The English Premier League is the most popular team-sport league on the planet, with 28% of sports fans across 51 global markets who are interested in the league according to YouGov Global Fan Profiles data.
BLOG | by YouGov Sport ... Recently, Premier League clubs were ranked by their sustainability credentials, which considered each organization’s environmental policies.
BLOG | by YouGov Sport ... It’s the most wonderful time of the year - for football fans. Boxing Day features wall-to-wall football fixtures and fresh YouGov data shows how many Brits are likely to tune in this year.
BLOG | by YouGov Sport ... In these early days of the football season, several elite football clubs are enjoying healthy brand scores, particularity in Italy. Each month, YouGov Sport highlights the football clubs that saw the biggest month-over-month increase in Buzz scores in the United Kingdom, Spain, Italy, Germany, and France.
Manchester United is the best-supported Premier League club in the UK, but there’s close competitionFT-YGS2021-09-24T14:22:20+01:00
BLOG | by YouGov Sport ... With the 2021-22 edition of the Premier League still in its early stages, not much can be read into the table yet. So, we dive into our data to put together a different kind of points table, looking at the best-supported clubs in the UK.
BLOG | by YouGov Sport ... As a fresh football season gets underway, clubs are experiencing significant brand boosts. Each month, YouGov Sport highlights the football clubs that saw the biggest month-over-month increase in Buzz scores in the United Kingdom, Spain, Italy, Germany, and France.
BLOG | by YouGov Sport ... As the Premier League 2021-22 season gets underway, we ask the public which club they feel is the best prepared to win the title. Manchester City emerge as the overwhelming favourites, drawing a vote of confidence from almost half of all those who picked a club (45%).
BLOG | by YouGov Sport ... As the English football season draws to a close, it's a good time to look at how the season’s top on-field performing clubs are scoring off the field in terms of consumer perceptions. We looked at perceptions of a handful of this season’s successful teams using our YouGov FootballIndex tool.
BLOG | by YouGov Sport ... The Premier League announced in May that it has rolled over its existing domestic broadcast deals for a further three years. The move reportedly stems from clubs’ concerns that, in the uncertainty caused by the pandemic, the rights might end up fetching a lower sum than the League’s current deal, which is worth £4.8bn.