The IOC will host esports events. Will people tune in?
FT-YGS2021-05-18T12:45:53+01:00BLOG | by YouGov Sport ... The International Olympic Committee (IOC) announced it will organize a handful of esports events prior to the Tokyo Games, marking a significant move toward introducing video games into the Olympics. New YouGov polling in three key markets shows there is notable interest in what the IOC is calling the Olympic Virtual Series.