BLOG | by YouGov Sport ... To mark the release of MLB The Show 22, YouGov dips into YouGov BrandIndex data to examine consumer sentiment towards the title among Xbox, PlayStation and Nintendo Switch users in the US.
BLOG | by YouGov Sport ... Any doubt about how popular esports has become was likely quashed after the International Olympic Committee hosted an esports event in the lead-up to the Games in Tokyo.
BLOG | by YouGov Sport ... The FIFA video game series has been around since the Super Nintendo and Sega Genesis console generation of the early 1990s, and the franchise is one of the most important titles in the video game industry.
NEWS | by YouGov Sport YouGov has moved decisively to grow its esports and gaming business with the appointment of one of the sector’s most-respected experts, Nicole Pike.
CGF ventures into esports – but is there really an affinity between video games and Commonwealth Games?SH-YGS2020-05-07T12:01:13+01:00
BLOG | by Ted Harwood ... The Commonwealth Games Federation (CGF) this week announced that it has agreed an exploratory partnership with the Global Esports Federation (GEF) that aims to develop an esports strategy for the federation.
COVID-19 – Increase in Consideration for esports among men is enough to double current audience sizeSH-YGS2020-04-01T17:36:11+01:00
BLOG | by Sara Eddleston ... Last week, we asked the British public what content they’d like to see in place of live sport. While the headlines were informative, it was only when you got into the weeds that the real insights began. This week, we’ve looked a bit further into one of the areas we explored in that piece – esports.
BLOG | by Victor Gras ... Every day, as part of its SportsIndex service, YouGov Sport asks Americans their perceptions of esports games, tournaments and publishers – as well as recording the habits and preferences of gamers themselves. In the first of a series of pieces exclusive to esports Insider, YouGov Sport delves into some of this data.