BLOG | by YouGov Sport ... It’s the most wonderful time of the year - for football fans. Boxing Day features wall-to-wall football fixtures and fresh YouGov data shows how many Brits are likely to tune in this year.
BLOG | by YouGov Sport ... Any doubt about how popular esports has become was likely quashed after the International Olympic Committee hosted an esports event in the lead-up to the Games in Tokyo.
BLOG | by YouGov Sport ... For the first time since 2006, MLB The Show will be available on Xbox for the 2021 version, and YouGov metrics suggest interest among Xbox owners in the United States is strong. The Major League Baseball video game series, published by Sony Interactive Entertainment, had remained a PlayStation-exclusive title until this year.
BLOG | by YouGov Sport ... Paris Saint-German forward Neymar became the first playable athlete in Fortnite this month, paving the way for more sports stars to appear in the uber-popular video game title. As part of the launch of the game’s sixth season, called “Primal,” players will be able to dress as Neymar during Battle Royale competitions. This development begs the question – which other athletes would get a warm reception from Fortnite fans?
SPORT DATA INSIGHT | ... Mobile games have come a long way. If the platform was initially limited to simple monochrome titles such as Nokia’s Snake, it has since become a diverse and growing ecosystem – one where apps such as Candy Crush Saga and Bejeweled sit side by side with complex, tactical multiplayer experiences like Call of Duty and Fortnite. YouGov’s new white paper, Gaming and Esports: The Next Generation, examines gamers in 24 international markets across a range of regions.
BLOG | by Nicole Pike ... This is the week! Xbox Series X & S consoles are arriving in the homes of those who pre-ordered...or those who masked up, waited in line, and drove across town to snag their system at a retail location. And, of course, PlayStation 5 will have its moment just two days from now. The console wars are officially on!
BLOG | by Alejandro Herrera ... Interest in esports has taken off among 18-34-year-old Mexicans since the Coronavirus pandemic began. YouGov SportsIndex our online platform tracks the public’s perceptions of a range of sports leagues and events every day. Let us see what information it throws at us about the preference of sports properties by Mexicans.