BLOG | by YouGov Sport ... On the back of a widespread vaccination drive in Europe, crowds have returned to sporting events across the continent, albeit not always at grounds’ full capacity. YouGov dives into the data to understand consumer attitudes towards these changes, to ask – are people ready to go back?
BLOG | by YouGov Sport ... While we’re still some way from knowing which nation will win Euro 2020, at YouGov we already have a clear idea of which advertisers are using the tournament to good effect. That’s because we’ve looked at some of the major brands sponsoring the Euros to see which are enjoying the most cut-through with consumers, using our Ad Awareness metric.
BLOG | by YouGov Sport ... With the first kick-off of the much-anticipated Euro 2020 mere hours away, YouGov asked football fans across Europe how well they think their home team will do, as well as what they make of the new rules added by UEFA.