F1 sponsorship is major opportunity for gambling brands


DATA INSIGHTS | by YouGov ... Last month, news emerged from the world of motorsport which caught the eye of the gambling industry. It was announced that Formula 1 had struck a $100m deal to sell betting sponsorships. Liberty Media, the organisation that acquired the race car series in 2016 in an $8bn deal, has signed an agreement with Interregional Sports Group, for global rights to gambling sponsorship in F1.