Podcasts: Which sports fans are listening?

2020-12-18T14:58:34+00:00

BLOG | by YouGov Sport ... Podcasts are an advertiser’s dream. More than half of podcast listeners in the United States don’t skip over the ads even though they easily can and about a third say they don’t find them to be an intrusive form of marketing, perhaps a result of the intimate nature of what is often host-read copy.

Podcasts: Which sports fans are listening?2020-12-18T14:58:34+00:00

Live sports isn’t just about entertainment, it’s about quality of life

2020-12-10T14:59:27+00:00

BLOG | by YouGov Sport ... For sports fans, the effects of pandemic protocols are most obvious when watching live games: Covered seats, cardboard cutouts, or the hushed tones of stadiums hidden with artificial crowd noise. Leagues are making earnest attempts to bring a sense of normalcy to our lives upended by COVID-19, but there’s no real replacement for fans in the stands.

Live sports isn’t just about entertainment, it’s about quality of life2020-12-10T14:59:27+00:00

Mexico | Just who are Liga MX’s Top 10 best-supported teams?

2020-11-13T10:17:02+00:00

BLOG | by Alejandro Herrera ... The question of who is the biggest team in Mexico is always up for debate. It can’t just be settled by working out who is the best-supported club – you need to consider other factors like trophies won and support from overseas – but it certainly goes some of the way to answering the question.

Mexico | Just who are Liga MX’s Top 10 best-supported teams?2020-11-13T10:17:02+00:00

Esports interest sees huge growth among young Mexican consumers

2020-10-29T13:39:40+00:00

BLOG | by Alejandro Herrera ... Interest in esports has taken off among 18-34-year-old Mexicans since the Coronavirus pandemic began. YouGov SportsIndex our online platform tracks the public’s perceptions of a range of sports leagues and events every day. Let us see what information it throws at us about the preference of sports properties by Mexicans.

Esports interest sees huge growth among young Mexican consumers2020-10-29T13:39:40+00:00

AFL | It’s been an unusual year. How much have changes affected Buzz around the League?

2020-10-23T09:25:17+01:00

BLOG | by Liam Randell ... The 2020 AFL season has been like no other. In March, the season was ‘paused’, the AFLW finals series cancelled and staff stood down. In June, players migrated to hubs and played shortened games in empty stadiums, according to an adjusted fixture list. Just how big an impact did all these changes have on overall Buzz for the AFL across the 2020 season?

AFL | It’s been an unusual year. How much have changes affected Buzz around the League?2020-10-23T09:25:17+01:00

Premier League fans agree: Handball rule changes are unfair

2020-10-19T15:39:50+01:00

SPORT DATA INSIGHT | ... The amendments to the handball rule have not gone down well with fans in the opening weeks of the Premier League season. One such change is a series of amendments to the International Football Association Board (IFAB) handball rules which have sparked a stream of controversy throughout the sport.

Premier League fans agree: Handball rule changes are unfair2020-10-19T15:39:50+01:00

West coasters much more excited about NBA play-offs, even though Lakers are #1 bicoastal

2020-10-14T19:50:17+01:00

BLOG | by Tracy Schoenadel ... As rivalries go, east coast versus west coast has had its fair share of ties over the years. But on Sunday night, the Lakers took a convincing win for the West as they claimed the NBA Championship for a record-equaling 17th time.

West coasters much more excited about NBA play-offs, even though Lakers are #1 bicoastal2020-10-14T19:50:17+01:00

Podcasting may look relatively unpopular among NFL fans but for younger NFL fans, the opposite is true

2020-09-18T12:59:30+01:00

BLOG | by Victor Gras ... Sometimes it feels that barely a week passes between announcements of a new sports podcast. There is no doubt that this relatively new medium is here to stay but how popular is it among American sports fans? And just how valuable is it to have granular data when it comes to media consumption?

Podcasting may look relatively unpopular among NFL fans but for younger NFL fans, the opposite is true2020-09-18T12:59:30+01:00

With little action to distract them, what sports competitions are the UK public noticing the most?

2020-05-06T16:12:07+01:00

BLOG | by Bruce Cook ... Given the lack of live action at the moment, it feels like all sports rightsholders are on a level playing field as far as promoting their events or leagues goes. So for the next couple of months (at least), we will be producing a Buzz ranking, giving you an idea of which properties are cutting through with the public.

With little action to distract them, what sports competitions are the UK public noticing the most?2020-05-06T16:12:07+01:00
Go to Top