MLS Shorts – Hispanic audiences, millennials, and a college education

2019-06-20T08:43:07+01:00

BLOG | by Tracy Schoenadel ... No ethnic group is more likely to watch the MLS than Hispanics, millennials are the least likely to keep engaged and if you got a college education, you are around twice as likely to follow the league than if you didn’t. Check out more insights on what our data revealed about Major League Soccer.

MLS Shorts – Hispanic audiences, millennials, and a college education2019-06-20T08:43:07+01:00

Four consumption habits of fans of NBA playoff teams

2019-05-20T18:01:12+01:00

BLOG | by Tracy Schoenadel ... We thought we’d take a look at the habits of fans of successful NBA teams. Our sample here is NBA fans who support one of the four remaining playoff teams (Golden State Warriors, Portland Trailblazers, Milwaukee Bucks and the Toronto Raptors). The analysis delivered some genuinely interesting results.

Four consumption habits of fans of NBA playoff teams2019-05-20T18:01:12+01:00

Fanbase-ball – If the MLB postseason were played out according to fanbase size, who would win the World Series?

2019-02-22T10:01:28+01:00

BLOG | by Victor Gras ... With baseball’s postseason now reaching its climax, involving two teams from large markets with large local fanbases, we thought it might be interesting to see how the bracket would have played out if matches were decided by fanbase size. Drawing upon the data we collect from sports fans every day, we compare the size of teams’ US followings in an exercise we’re calling fanbase-ball.

Fanbase-ball – If the MLB postseason were played out according to fanbase size, who would win the World Series?2019-02-22T10:01:28+01:00