Racism in football: how has opinion changed among ethnic minority fans?

2021-08-11T08:55:25+01:00

BLOG | by YouGov Sport ... The Three Lions made headlines by continuing to taking the knee throughout the Euro 2020 tournament in protest at racial inequality and abuse. Now, ahead of the start of the new domestic season, the EFL has reaffirmed their support for players and staff members choosing to continue taking the knee before matches.

Racism in football: how has opinion changed among ethnic minority fans?2021-08-11T08:55:25+01:00

Sponsors are already winning medals among Japan’s Olympic fans

2021-08-11T09:01:55+01:00

BLOG | by YouGov Sport ... The Tokyo Olympic Games began on July 23 under a set of unusually challenging circumstances. Despite the pandemic-related restrictions on the event, sponsors of the Games gained traction in Japan even before the event began and continue to reap dividends, our data shows.

Sponsors are already winning medals among Japan’s Olympic fans2021-08-11T09:01:55+01:00

European football’s biggest Buzz movers for July 2021

2021-07-30T12:46:18+01:00

BLOG | by YouGov Sport ... Despite the close-season, football clubs are posting healthy brand scores. Each month, YouGov Sport highlights the football clubs that saw the biggest month-over-month increase in Buzz scores in the United Kingdom, Spain, Italy, Germany, and France.

European football’s biggest Buzz movers for July 20212021-07-30T12:46:18+01:00

How UK football fans feel about shorter matches, sin bins, and other potential rule changes

2021-07-26T09:58:46+01:00

BLOG | by YouGov Sport ... FIFA plans to test out a quintet of rule changes, some of which would substantially alter the game of football should they be implemented across the sport. New YouGov polling suggests that while some of these changes may be welcomed by British football fans, others may just push fans’ tolerance for messing with the beautiful game.

How UK football fans feel about shorter matches, sin bins, and other potential rule changes2021-07-26T09:58:46+01:00

Three in ten Americans who aren’t interested in sport will tune into the Olympics

2021-07-26T10:56:33+01:00

BLOG | by YouGov Sport ... The Tokyo Olympics is right around the corner - finally. Yet conditions remain challenging in Japan, with organisers this month deciding to bar fans from attendance. But a YouGov Direct study reveals that interest in the event remains high in the United States.

Three in ten Americans who aren’t interested in sport will tune into the Olympics2021-07-26T10:56:33+01:00

Europeans think it’s safe to have crowds at sports events, but not at full capacity

2021-07-09T11:07:31+01:00

BLOG | by YouGov Sport ... On the back of a widespread vaccination drive in Europe, crowds have returned to sporting events across the continent, albeit not always at grounds’ full capacity. YouGov dives into the data to understand consumer attitudes towards these changes, to ask – are people ready to go back?

Europeans think it’s safe to have crowds at sports events, but not at full capacity2021-07-09T11:07:31+01:00

A look at the sponsors that have made the biggest impact during Euro 2020

2021-07-05T17:22:29+01:00

BLOG | by YouGov Sport ... While we’re still some way from knowing which nation will win Euro 2020, at YouGov we already have a clear idea of which advertisers are using the tournament to good effect. That’s because we’ve looked at some of the major brands sponsoring the Euros to see which are enjoying the most cut-through with consumers, using our Ad Awareness metric.

A look at the sponsors that have made the biggest impact during Euro 20202021-07-05T17:22:29+01:00

NBA Playoffs generate pre-pandemic levels of Buzz

2021-06-30T12:15:30+01:00

BLOG | by YouGov Sport ... It’s yet another sign things are returning to normal in the United States. The start of the 2021 NBA Playoffs generated the same amount of Buzz as it did during the pre-pandemic 2019 elimination tournament, signaling an improvement over the rescheduled playoffs last year.

NBA Playoffs generate pre-pandemic levels of Buzz2021-06-30T12:15:30+01:00

What’s stopping consumers from watching women’s sports? Lack of coverage, not caliber of play

2021-06-23T18:42:53+01:00

BLOG | by YouGov Sport ... For most people around the world, the reasons they don’t currently engage in women’s sport are related to its lower overall profile, rather than the game or sport itself or how it’s played relative to men’s versions. That’s according to data collected by YouGov in 13 global markets.

What’s stopping consumers from watching women’s sports? Lack of coverage, not caliber of play2021-06-23T18:42:53+01:00
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