BLOG | by YouGov Sport ... Podcasts are an advertiser’s dream. More than half of podcast listeners in the United States don’t skip over the ads even though they easily can and about a third say they don’t find them to be an intrusive form of marketing, perhaps a result of the intimate nature of what is often host-read copy.
BLOG | by YouGov Sport ... The Cleveland Indians owner plans to change the team’s name – which has been deemed racist by some groups in recent years. The decision to change the name has Major League Baseball fans in the United States divided, new YouGov data shows.
BLOG | by YouGov Sport ... For sports fans, the effects of pandemic protocols are most obvious when watching live games: Covered seats, cardboard cutouts, or the hushed tones of stadiums hidden with artificial crowd noise. Leagues are making earnest attempts to bring a sense of normalcy to our lives upended by COVID-19, but there’s no real replacement for fans in the stands.
BLOG | by Alejandro Herrera ... The question of who is the biggest team in Mexico is always up for debate. It can’t just be settled by working out who is the best-supported club – you need to consider other factors like trophies won and support from overseas – but it certainly goes some of the way to answering the question.
BLOG | by Alejandro Herrera ... Interest in esports has taken off among 18-34-year-old Mexicans since the Coronavirus pandemic began. YouGov SportsIndex our online platform tracks the public’s perceptions of a range of sports leagues and events every day. Let us see what information it throws at us about the preference of sports properties by Mexicans.
BLOG | by Liam Randell ... The 2020 AFL season has been like no other. In March, the season was ‘paused’, the AFLW finals series cancelled and staff stood down. In June, players migrated to hubs and played shortened games in empty stadiums, according to an adjusted fixture list. Just how big an impact did all these changes have on overall Buzz for the AFL across the 2020 season?
SPORT DATA INSIGHT | ... The amendments to the handball rule have not gone down well with fans in the opening weeks of the Premier League season. One such change is a series of amendments to the International Football Association Board (IFAB) handball rules which have sparked a stream of controversy throughout the sport.
BLOG | by Tracy Schoenadel ... As rivalries go, east coast versus west coast has had its fair share of ties over the years. But on Sunday night, the Lakers took a convincing win for the West as they claimed the NBA Championship for a record-equaling 17th time.
Podcasting may look relatively unpopular among NFL fans but for younger NFL fans, the opposite is trueFlinn Tetlow2020-09-18T12:59:30+01:00
BLOG | by Victor Gras ... Sometimes it feels that barely a week passes between announcements of a new sports podcast. There is no doubt that this relatively new medium is here to stay but how popular is it among American sports fans? And just how valuable is it to have granular data when it comes to media consumption?
BLOG | by Bruce Cook ... Given the lack of live action at the moment, it feels like all sports rightsholders are on a level playing field as far as promoting their events or leagues goes. So for the next couple of months (at least), we will be producing a Buzz ranking, giving you an idea of which properties are cutting through with the public.