Where do sports need to invest in and focus on heading into the future?
FT-YGS2023-04-17T16:32:55+01:00BLOG | by Liam Randell ... YouGov reveals the 10 most important issues in Sport According to Australians
Perceptions on Betting in Australian Sport
FT-YGS2023-04-17T16:33:22+01:00BLOG | by Liam Randell ... The saying "Aussies would bet on two flies crawling up a wall" shows how popular betting is in Australia. However, when it comes to Sports Betting, the opinions remain divided.
Who is the Greatest Ever Male Tennis Player (G.O.A.T)?
FT-YGS2023-04-17T16:47:18+01:00BLOG | by Liam Randell ... Tennis fans for the better part of two decades have been fortunate enough to witness the three best tennis players ever compete in the same generation.
Racism in football: how has opinion changed among ethnic minority fans?
FT-YGS2021-08-11T08:55:25+01:00BLOG | by YouGov Sport ... The Three Lions made headlines by continuing to taking the knee throughout the Euro 2020 tournament in protest at racial inequality and abuse. Now, ahead of the start of the new domestic season, the EFL has reaffirmed their support for players and staff members choosing to continue taking the knee before matches.
Sponsors are already winning medals among Japan’s Olympic fans
FT-YGS2021-08-11T09:01:55+01:00BLOG | by YouGov Sport ... The Tokyo Olympic Games began on July 23 under a set of unusually challenging circumstances. Despite the pandemic-related restrictions on the event, sponsors of the Games gained traction in Japan even before the event began and continue to reap dividends, our data shows.
European football’s biggest Buzz movers for July 2021
FT-YGS2021-07-30T12:46:18+01:00BLOG | by YouGov Sport ... Despite the close-season, football clubs are posting healthy brand scores. Each month, YouGov Sport highlights the football clubs that saw the biggest month-over-month increase in Buzz scores in the United Kingdom, Spain, Italy, Germany, and France.
How big of a stadium crowd are consumers comfortable with?
FT-YGS2021-07-26T09:59:40+01:00BLOG | by YouGov Sport ... Just as sports venue closures in March 2020 marked the epoch of COVID-19 for many, venue openings around the world are signaling a return to pre-pandemic life.
How UK football fans feel about shorter matches, sin bins, and other potential rule changes
FT-YGS2021-07-26T09:58:46+01:00BLOG | by YouGov Sport ... FIFA plans to test out a quintet of rule changes, some of which would substantially alter the game of football should they be implemented across the sport. New YouGov polling suggests that while some of these changes may be welcomed by British football fans, others may just push fans’ tolerance for messing with the beautiful game.
Three in ten Americans who aren’t interested in sport will tune into the Olympics
FT-YGS2021-07-26T10:56:33+01:00BLOG | by YouGov Sport ... The Tokyo Olympics is right around the corner - finally. Yet conditions remain challenging in Japan, with organisers this month deciding to bar fans from attendance. But a YouGov Direct study reveals that interest in the event remains high in the United States.
Europeans think it’s safe to have crowds at sports events, but not at full capacity
FT-YGS2021-07-09T11:07:31+01:00BLOG | by YouGov Sport ... On the back of a widespread vaccination drive in Europe, crowds have returned to sporting events across the continent, albeit not always at grounds’ full capacity. YouGov dives into the data to understand consumer attitudes towards these changes, to ask – are people ready to go back?