BLOG | by Bruce Cook ... Given the lack of live action at the moment, it feels like all sports rightsholders are on a level playing field as far as promoting their events or leagues goes. So for the next couple of months (at least), we will be producing a Buzz ranking, giving you an idea of which properties are cutting through with the public.
BLOG | by Victor Gras ... Everyone continues to tip esports to come out of this current period strongly. And there’s already some evidence to support that point of view – like rising audiences for the Counter-Strike – Global Offensive and League of Legends pro-leagues. But what does our daily data tell us?
BLOG | by Victor Gras ... If there’s one thing which might lift our spirits while lockdown endures, it’s the NFL Draft. So in the absence of much else sport, we thought we’d take a quick look at how this annual fixture was performing this year. Is it balm in troubled times or an unwanted distraction from more important matters?
DATA INSIGHTS | by YouGov ... New YouGov polling reveals just how much the competition means to fans across Europe, with some nations much more dedicated to the sport than others.
DATA INSIGHTS | by YouGov ... With one of the themes of International Women’s Day 2020 being gender equal sports coverage, we at YouGov asked the British public how they would feel about seeing as much women’s sport as men’s.
BLOG | by Victor Gras ... The worlds of sports and entertainment often cross but with the Oscars, the Super Bowl, the Grammys and the NBA All-Star game all coming thick and fast at this time of the year, we thought it would be interesting to compare the relative appeal of America’s top events.
BLOG | by Victor Gras ... The NBA’s most exciting rookie finally hit the courts in January and, since then, Zion Williamson hasn’t looked back. The Williamson brand today feels like one that is seeping beyond the realms of basketball. While Williamson is unquestionably enjoying an impact on the court, can we yet quantify his contribution to audience engagement?
BLOG | by Victor Gras ... There are championship wins. And then there are big championship wins. The kind that stick in your memory for years. The stories with the biggest heroes, the tiniest of underdogs, the loudest of chokes. Following this year’s Super Bowl – and the excitement created by the Chiefs’ win – we thought we’d look back through our US data to see which recent championship wins were the biggest.
DATA INSIGHTS | by YouGov ... Classic shows will likely be the biggest draw to NBC’s forthcoming streaming service Peacock, according to ongoing data gathered by YouGov for Variety on America’s streaming habits. We asked Americans which aspect of the service they were most interested in. Of those aware of the service, 45 percent say they are interested in classic TV shows.
DATA INSIGHTS | by YouGov ... A San Francisco 49ers fan and Kansas City Chiefs walk into a bar. What kind of beer do they order? Funny you should ask, because we actually know that. YouGov’s BrandIndex and TeamIndex tools tell us a lot about what these fans like.