BLOG | by YouGov Sport ... The year 2022 has been a particularly eventful one in the global sporting landscape, not least on account of the FIFA World Cup in Qatar. In this piece we look back at key insights and business data that YouGov delivered on the sporting front.
BLOG | by YouGov Sport ... As the FIFA World Cup draws closer, we look at the types of sponsorship that appeal to World Cup fans in Britain.
BLOG | by YouGov Sport ... England men's football team sponsors see a sharp increase in their Buzz score. Find out who gained the most in September 2022.
BLOG | by YouGov Sport ... An overview of how YouGov’s tools will help explore consumer attitudes towards the World Cup and consumption patterns around it.
FIFA World Cup: Where is interest strongest around the globe – and how does it compare to the Olympics?FT-YGS2022-10-06T15:59:14+01:00
BLOG | by YouGov Sport ... Four in nine consumers express interest in the World Cup. How does this compare with the Summer Olympics and who are the fans?
BLOG | by YouGov Sport ... A YouGov Direct study, conducted on September 5, reveals that 50% of sports bettors in Britain are “very likely” or “somewhat likely” to bet on the Men’s FIFA World Cup later this year.
BLOG | by YouGov Sport ... Opposition to a biennial FIFA World Cup tournament is strong, according to a YouGov Direct poll of football fans in the United Kingdom, but a plurality says such a change won’t change whether they’ll tune in.
BLOG | by YouGov Sport ... While uncertainty surrounds the scale of the Olympic Games which Tokyo will host in 2021, YouGov SportsIndex data shows that Japanese people continue to consider the event the world’s most prestigious sports property.