How UK football fans feel about shorter matches, sin bins, and other potential rule changes

2021-07-26T09:58:46+01:00

BLOG | by YouGov Sport ... FIFA plans to test out a quintet of rule changes, some of which would substantially alter the game of football should they be implemented across the sport. New YouGov polling suggests that while some of these changes may be welcomed by British football fans, others may just push fans’ tolerance for messing with the beautiful game.

How UK football fans feel about shorter matches, sin bins, and other potential rule changes2021-07-26T09:58:46+01:00

Euro 2020: How do fans expect to do in the competition, and what do they make of new rules?

2021-06-18T14:27:07+01:00

BLOG | by YouGov Sport ... With the first kick-off of the much-anticipated Euro 2020 mere hours away, YouGov asked football fans across Europe how well they think their home team will do, as well as what they make of the new rules added by UEFA.

Euro 2020: How do fans expect to do in the competition, and what do they make of new rules?2021-06-18T14:27:07+01:00

Which of UK’s football clubs are generating most Buzz?

2021-06-15T14:10:34+01:00

BLOG | by YouGov Sport ... As the English football season draws to a close, it's a good time to look at how the season’s top on-field performing clubs are scoring off the field in terms of consumer perceptions. We looked at perceptions of a handful of this season’s successful teams using our YouGov FootballIndex tool.

Which of UK’s football clubs are generating most Buzz?2021-06-15T14:10:34+01:00

Which sports fans are most likely to make a bet?

2020-12-10T18:47:46+00:00

BLOG | by Charlie Dundas ... With most sports back in full swing, we’re looking this week at how common betting is among different sports fan bases in the United Kingdom. So, which group is most likely to be making a bet? We found a little more than a quarterof UK adults who follow football have placed a bet in the last 12 months, but how about the other types of sports fans?

Which sports fans are most likely to make a bet?2020-12-10T18:47:46+00:00

Mexico | Just who are Liga MX’s Top 10 best-supported teams?

2020-11-13T10:17:02+00:00

BLOG | by Alejandro Herrera ... The question of who is the biggest team in Mexico is always up for debate. It can’t just be settled by working out who is the best-supported club – you need to consider other factors like trophies won and support from overseas – but it certainly goes some of the way to answering the question.

Mexico | Just who are Liga MX’s Top 10 best-supported teams?2020-11-13T10:17:02+00:00

Football bettors tell us they are influenced by form and odds – but marketers should know about other factors

2020-11-03T15:53:39+00:00

BLOG | by Oliver Rowe ... It’s interesting to note that the number of gambling companies represented on the front of Premier League shirts is down to eight for 2020-21 – from ten last season. But this change in the currents of shirt sponsorship doesn’t necessarily reflect a downturn in the market for football betting.

Football bettors tell us they are influenced by form and odds – but marketers should know about other factors2020-11-03T15:53:39+00:00

What does Champions League sponsorship deliver for brands?

2020-10-30T13:54:23+00:00

BLOG | by Joshua Marcus ... Talk of a European Super League in football refuses to go away as interested parties focus on maximizing the commercial return from Europe’s most popular sports format. While the tone of some proposals may sit uncomfortably with many fan groups and some clubs, our data suggests that sponsors are likely to follow the competition, whatever direction it takes.

What does Champions League sponsorship deliver for brands?2020-10-30T13:54:23+00:00
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