What’s driving Hotels.com’s move into football?

2020-02-26T10:48:18+00:00

BLOG | by Charlie Dundas ... Travel brand Hotels.com extended its interests in football this week by signing a new deal with Ligue 1 club Olympique de Marseille. The sponsorship follows on from recent deals with English Premier League club Tottenham Hotspur and UEFA. We thought we’d take a quick look at our data to see if we could see what’s fueling this most recent move.

What’s driving Hotels.com’s move into football?2020-02-26T10:48:18+00:00

The Bundesliga is a four-horse race. But which teams are top of the table away from the pitch?

2020-02-14T12:28:15+00:00

BLOG | by Edgar Raposo ... The race for the Bundesliga is finely poised this season, with three traditional powerhouses – Bayern, Dortmund and Mönchengladbach – competing with fantasy-football story club RB Leipzig for the title. The four are separated by just four points in the table – but what are the differences between them off the field according to fans?

The Bundesliga is a four-horse race. But which teams are top of the table away from the pitch?2020-02-14T12:28:15+00:00

GERMANY – The NFL’s Growing Presence in German Life

2020-02-13T12:04:25+00:00

BLOG | by Edgar Raposo ... The NFL has a growing presence in German life and that is reflected by some of the data we collect on the league. Take, for example, its score for Quality which has been rising steadily for some time. So with the Super Bowl coming up, we thought we’d use our data to examine the German NFL fan and get to know him/her a little better.

GERMANY – The NFL’s Growing Presence in German Life2020-02-13T12:04:25+00:00

What America plans to eat (and drink) during the Super Bowl this year

2020-03-04T10:11:30+00:00

DATA INSIGHTS | by YouGov ... About one-quarter (26%) say they plan to watch the game at home by themselves or other members of the household. But 10 percent are planning to attend a Super Bowl party at someone else’s home, while 2 percent are planning to watch the game at a bar or restaurant. 

What America plans to eat (and drink) during the Super Bowl this year2020-03-04T10:11:30+00:00

Club World Cup SHORTS

2020-01-06T15:03:39+00:00

BLOG | by Sarah Potter ... We observe how FIFA’s strategy is paying off in the MENA region, how it's attracting younger audiences and making a good impression among football fans

Club World Cup SHORTS2020-01-06T15:03:39+00:00

Soccer – Is Indian soccer bouncing back from difficult season?

2019-12-11T14:19:15+00:00

BLOG | by Joseph Eapen ... In the weeks when there’s no cricket being played out, soccer in India can be the country’s most-watched sport. Although TV audiences don’t tend to get close to the country’s favourite pastime – watching T20 cricket – it’s testament to the Indian Super League’s organisers that a competition which is only five years old can achieve such a profile.

Soccer – Is Indian soccer bouncing back from difficult season?2019-12-11T14:19:15+00:00

Indian Super League attracting younger audiences in what may be breakthrough season

2019-11-12T10:21:21+00:00

BLOG | by Joseph Eapen ... A definite pecking order now seems to have been established in Indian sport, according to the data we collect every day in India as part of our SportsIndex service. As you would expect, cricket is at the top of that ranking. The percentage of Indians who have ever watched the IPL soars away at 71%. But while the IPL dominates the Indian market, it has not put other sports completely in the shade.

Indian Super League attracting younger audiences in what may be breakthrough season2019-11-12T10:21:21+00:00

By two to one Brits agree international football has a racism problem

2019-10-24T19:24:05+01:00

DATA INSIGHTS | by YouGov ... Following a deluge of racist abuse directed at the England players during their Euro 2020 qualifying match. Brits say it’s time players left the field if they are subject to racial insults from the fans. Most Brits think players should abandon games completely if unacceptable abuse continues after warnings.

By two to one Brits agree international football has a racism problem2019-10-24T19:24:05+01:00

What makes people in major football markets attend games?

2019-10-09T11:52:07+01:00

BLOG | by Charlie Dundas ... With all football seasons across Europe now well-underway, we have been thinking about what draws people to attend matches – and whether those factors differ across leagues. So we polled football fans in five countries which are home to major soccer leagues and asked these supporters what made them turn up each week – as well as what keeps them away. As you might expect, we found some interesting differences between markets.

What makes people in major football markets attend games?2019-10-09T11:52:07+01:00