BLOG | by Charlie Dundas ... With most sports back in full swing, we’re looking this week at how common betting is among different sports fan bases in the United Kingdom. So, which group is most likely to be making a bet? We found a little more than a quarterof UK adults who follow football have placed a bet in the last 12 months, but how about the other types of sports fans?
BLOG | by Alejandro Herrera ... The question of who is the biggest team in Mexico is always up for debate. It can’t just be settled by working out who is the best-supported club – you need to consider other factors like trophies won and support from overseas – but it certainly goes some of the way to answering the question.
Football bettors tell us they are influenced by form and odds – but marketers should know about other factorsFlinn Tetlow2020-11-03T15:53:39+00:00
BLOG | by Oliver Rowe ... It’s interesting to note that the number of gambling companies represented on the front of Premier League shirts is down to eight for 2020-21 – from ten last season. But this change in the currents of shirt sponsorship doesn’t necessarily reflect a downturn in the market for football betting.
BLOG | by Joshua Marcus ... Talk of a European Super League in football refuses to go away as interested parties focus on maximizing the commercial return from Europe’s most popular sports format. While the tone of some proposals may sit uncomfortably with many fan groups and some clubs, our data suggests that sponsors are likely to follow the competition, whatever direction it takes.
BLOG | by Charlie Dundas ... Whether you treat news of a European super league with scepticism or not, the UEFA Champions League continues to capture the imaginations of football fans across Europe.
BLOG | by Liam Randell ... The 2020 AFL season has been like no other. In March, the season was ‘paused’, the AFLW finals series cancelled and staff stood down. In June, players migrated to hubs and played shortened games in empty stadiums, according to an adjusted fixture list. Just how big an impact did all these changes have on overall Buzz for the AFL across the 2020 season?
SPORT DATA INSIGHT | ... The amendments to the handball rule have not gone down well with fans in the opening weeks of the Premier League season. One such change is a series of amendments to the International Football Association Board (IFAB) handball rules which have sparked a stream of controversy throughout the sport.
SPORT DATA INSIGHT | ... There have been many changes made to top flight football since its return from lockdown. One change that has carried over from the tail end of last season is players and staff taking a knee before each game to display solidarity with the Black Lives Matter movement taking place across the world. We asked "Do fans approve of football players and staff taking a knee?".
BLOG | ... It has been an exciting start to the Premier League, with some teams performing better than expected and others not so much. With that in mind, what do Brits make of the teams so far? YouGov FootballIndex shows us which teams adults in the UK think have played the best quality football in the opening throes of the new normal.
Podcasting may look relatively unpopular among NFL fans but for younger NFL fans, the opposite is trueFlinn Tetlow2020-09-18T12:59:30+01:00
BLOG | by Victor Gras ... Sometimes it feels that barely a week passes between announcements of a new sports podcast. There is no doubt that this relatively new medium is here to stay but how popular is it among American sports fans? And just how valuable is it to have granular data when it comes to media consumption?