FootballIndex – How much competition do MLS clubs face from Europe?

2019-04-25T13:49:15+00:00

BLOG | by Ted Harwood ... As David Beckham’s dream of establishing a Miami-based Major League Soccer club draws closer to realisation, we thought we’d compare the popularity of US and European soccer teams in the States. The data makes for interesting reading.

FootballIndex – How much competition do MLS clubs face from Europe?2019-04-25T13:49:15+00:00

City or United … who is winning the battle of Manchester around the world?

2019-04-22T09:45:05+00:00

BLOG | by Charlie Dundas ... The light blue half of Manchester has certainly been getting the better of its red neighbours in recent years, with two league titles in the past five years for City compared to the blank drawn by United. But while that record may hurt Reds fans in the city, what does it mean for their followings around the world?

City or United … who is winning the battle of Manchester around the world?2019-04-22T09:45:05+00:00

It’s Germany v England in the UEFA Champions League. But who cares more about the tournament?

2019-02-26T20:56:43+00:00

BLOG | by Edgar Raposo ... With every German team facing an English side in the last 16 of the Champions League this season, we thought we would take a look at the perceptions of the property in the two countries. So first of all, which nation is most likely to watch the Champions League?

It’s Germany v England in the UEFA Champions League. But who cares more about the tournament?2019-02-26T20:56:43+00:00

FIFA World Cup makes a remarkable comeback

2019-02-23T22:28:08+00:00

DATA INSIGHTS | by YouGov ... This year, the FIFA World Cup took first place on YouGov Sport’s (SMG Insight) SportsIndex list of the top sports teams, events and leagues – making a comeback from almost bottom of the rankings at 56th place to first this year, with a score of +42.5.

FIFA World Cup makes a remarkable comeback2019-02-23T22:28:08+00:00

Paddy Power’s latest advert scores points with target audience

2019-02-23T14:47:22+00:00

DATA INSIGHTS | by YouGov ... Last week Paddy Power continued their shock-tactic advertising strategy following a long line of provocative stunts, including pretending to cut “C’MON ENGLAND” into the Amazon rainforest before the World Cup and delivering a ‘drunk tank’ to the Royal Ascot for badly behaved punters.

Paddy Power’s latest advert scores points with target audience2019-02-23T14:47:22+00:00

UAE Buzzing for Asian Cup success – beating interest in FIFA Club World Cup

2019-02-22T08:49:57+00:00

BLOG | by Bruce Cook ... As the UAE’s football team enjoys its historic AFC Asian Cup run, our data shows that people in the country are absolutely buzzing about the event. Our SportsIndex service collects the views of UAE residents every day on more than 40 sports tournaments and events and it reveals that excitement about the Asian Cup has reached record levels.

UAE Buzzing for Asian Cup success – beating interest in FIFA Club World Cup2019-02-22T08:49:57+00:00