BLOG | by Matt Mills ... OK Boomer … There are always differences between how people of different generations see things. But does that extend to football teams? Let’s find out if there is any difference in the football clubs that younger people are talking about compared to the older generation.
Do Manchester United fans really all live in the South East? United v Liverpool – The tale of the tapeSH-YGS2020-08-10T18:02:19+01:00
BLOG | by Matt Mills ... We took a look at our YouGov FootballIndex to examine the make-up of the fanbases of two of the UK’s most famous clubs and fiercest rivals – Manchester United and Liverpool. Here’s a quick peak at what we found.
It’s deal-time in British football – but if your club isn’t using brand health data, it could be a hard sellSH-YGS2020-07-29T12:59:08+01:00
BLOG | by Charlie Dundas ... These are challenging times for football clubs looking to renew or strike fresh deals – which is why it’s never been as important for commercial teams to really understand their club’s brand health.
BLOG | by Charlie Dundas ... Winning trophies is no longer the only factor in winning fan affinity. For teams who are successful on the pitch there is no guaranteed public affection. In a world of globalised sports rights, athletes as brands and social media, fans have become more discerning than ever.
BLOG | by Charlie Dundas ... While there’s not the feast you would expect at this time of the year, there has at least been some sport for punters to get involved with over the past few weeks. We were interested to see what impact the return of Premier League football would have on bettors, given the size and significance of the market.
BLOG | by Charlie Dundas ... As the UK’s House of Lords is debating whether sports betting companies should be banned from football sponsorship, we thought it might be helpful to revisit some of the data around this subject.
BLOG | by Matt Mills ... After a long wait for fans, top tier football is finally set to resume in the UK on June 17th after being suspended due to the coronavirus back in March. Nearly half of adults think it’s too soon for the return of top level football, but fans are split. Let's look at the research.
BLOG | by Charlie Dundas ... As you may have seen (particularly if you’re a Manchester United or Liverpool fan), we launched our new FootballIndex tool in the UK last week. This week we’re mining it again to see how the public’s perception of clubs’ fan culture differs across the age groups.
NEWS | by YouGov Sport Liverpool now the UK’s favourite football team – says new YouGov FootballIndex tracker. New tool also reveals the factors driving UK clubs’ popularity. To mark the launch of our new tool – YouGov FootballIndex – we’ve ranked the UK’s favourite footballing sides.
NEWS | by YouGov Sport .The number of Italians who would consider attending a Serie A match has remained steady in the face of the suspension of matches across Italy as a result of Covid-19.