2020 Buzz Report – How the NBA, Premier League and Formula 1 compare around the world

2020-02-06T14:03:43+00:00

BLOG | by James Stibbs ... For the first time in our annual Buzz Report, we’ve examined the buzz which sports properties generate in markets around the world. While you can download the full report here, we also thought it would be interesting to compile some of the data for a blog.

2020 Buzz Report – How the NBA, Premier League and Formula 1 compare around the world2020-02-06T14:03:43+00:00

F1 sponsorship is major opportunity for gambling brands

2019-02-23T14:52:43+00:00

DATA INSIGHTS | by YouGov ... Last month, news emerged from the world of motorsport which caught the eye of the gambling industry. It was announced that Formula 1 had struck a $100m deal to sell betting sponsorships. Liberty Media, the organisation that acquired the race car series in 2016 in an $8bn deal, has signed an agreement with Interregional Sports Group, for global rights to gambling sponsorship in F1. 

F1 sponsorship is major opportunity for gambling brands2019-02-23T14:52:43+00:00