BLOG | by YouGov Sport ... In this piece, we dive into YouGov Global Gambling Profiles data to gain insights into the core attitudes and behaviours of women gamblers in the UK.
BLOG | by YouGov Sport ... Lionel Messi’s triumph at the 2022 FIFA World Cup in Qatar and the recent death of Pelé have both reignited the debate around who is the greatest men’s football player of all time. So who do fans think is the GOAT of football? We ran a poll on YouGov Surveys to find out.
BLOG | by Oliver Rowe ... The lottery aside, sports is perhaps the most lucrative gambling vertical in the UK. For reference, nearly two-fifths of online UK gamblers spend over £5 on sports bets and fantasy sports each month (49%), shows Global Gambling Profiles data.
BLOG | by YouGov Sport ... The FIFA World Cup is, as expected, gaining widespread attention among Britons. This rise in attention has been even more pronounced within the gambling community, YouGov SportsIndex data shows.
BLOG | by YouGov Sport ... Building brand loyalty and engagement is key in online bookmakers' success among monthly sports bettors in the UK.
BLOG | by YouGov Sport ... Soon after the legalisation of online sportsbooks in New York State early this year, the state became the largest market for sports gambling in the US. But has the legalization of mobile gambling influenced other gambling behaviours?
BLOG | by YouGov Sport ... Social media and online streaming have gained increasing popularity as mediums for watching sports over the last decade, but TV still remains king. YouGov Profiles data shows two-thirds of sports fans (64%) in the US watch live sports on TV.
BLOG | by YouGov Sport ... The odds given to teams in a match are not nearly as important to British punters as hunch or feel, according to a new YouGov survey shows betting intentions around the 2020 UEFA European Football Championship.
BLOG | by YouGov Sport ... The Super Bowl is the biggest American sporting event of the year – and arguably the biggest betting day in all of US sport, with nearly one in five Americans (19%) planning to place a wager on the big game. YouGov data shows who these gamblers are, their betting methods, and on which aspects of the game they plan to put their money.
BLOG | by Charlie Dundas ... With most sports back in full swing, we’re looking this week at how common betting is among different sports fan bases in the United Kingdom. So, which group is most likely to be making a bet? We found a little more than a quarterof UK adults who follow football have placed a bet in the last 12 months, but how about the other types of sports fans?
