A look at sports gambling habits in Britain

2022-05-30T18:57:37+01:00

BLOG | by YouGov Sport ... Social media and online streaming have gained increasing popularity as mediums for watching sports over the last decade, but TV still remains king. YouGov Profiles data shows two-thirds of sports fans (64%) in the US watch live sports on TV.

A look at sports gambling habits in Britain2022-05-30T18:57:37+01:00

A closer look at gambling intentions around the Euros

2021-06-15T14:07:02+01:00

BLOG | by YouGov Sport ... The odds given to teams in a match are not nearly as important to British punters as hunch or feel, according to a new YouGov survey shows betting intentions around the 2020 UEFA European Football Championship.

A closer look at gambling intentions around the Euros2021-06-15T14:07:02+01:00

Super Bowl gambling: Who’s putting money down and what are they betting on?

2021-01-26T14:29:03+00:00

BLOG | by YouGov Sport ... The Super Bowl is the biggest American sporting event of the year – and arguably the biggest betting day in all of US sport, with nearly one in five Americans (19%) planning to place a wager on the big game. YouGov data shows who these gamblers are, their betting methods, and on which aspects of the game they plan to put their money.

Super Bowl gambling: Who’s putting money down and what are they betting on?2021-01-26T14:29:03+00:00

Which sports fans are most likely to make a bet?

2020-12-10T18:47:46+00:00

BLOG | by Charlie Dundas ... With most sports back in full swing, we’re looking this week at how common betting is among different sports fan bases in the United Kingdom. So, which group is most likely to be making a bet? We found a little more than a quarterof UK adults who follow football have placed a bet in the last 12 months, but how about the other types of sports fans?

Which sports fans are most likely to make a bet?2020-12-10T18:47:46+00:00

AS Roma is redefining what it means to be a football club. But is it working?

2020-07-21T16:02:33+01:00

BLOG | by Charlie Dundas ... Winning trophies is no longer the only factor in winning fan affinity. For teams who are successful on the pitch there is no guaranteed public affection. In a world of globalised sports rights, athletes as brands and social media, fans have become more discerning than ever.

AS Roma is redefining what it means to be a football club. But is it working?2020-07-21T16:02:33+01:00

Bettors more excited by return of Premier League than football fans

2020-07-08T13:45:36+01:00

BLOG | by Charlie Dundas ... While there’s not the feast you would expect at this time of the year, there has at least been some sport for punters to get involved with over the past few weeks. We were interested to see what impact the return of Premier League football would have on bettors, given the size and significance of the market.

Bettors more excited by return of Premier League than football fans2020-07-08T13:45:36+01:00

Consideration for William Hill varies as firm considers reopening 2,000 stores

2020-10-19T14:39:02+01:00

DATA INSIGHTS | by Stephan Shakespeare, CEO and Co-Founder, YouGov ... Businesses that rely on sports for a large percentage of their revenue have suffered particularly during two months of nationwide lockdown. Gambling firms have consequently seen customer bases diminish. As the betting giant William Hill prepares to reopen stores with the easing of lockdown in Europe, new YouGov data shows that certain groups will be more open to returning to stores than others.

Consideration for William Hill varies as firm considers reopening 2,000 stores2020-10-19T14:39:02+01:00
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