AS Roma is redefining what it means to be a football club. But is it working?

2020-07-21T16:02:33+01:00

BLOG | by Charlie Dundas ... Winning trophies is no longer the only factor in winning fan affinity. For teams who are successful on the pitch there is no guaranteed public affection. In a world of globalised sports rights, athletes as brands and social media, fans have become more discerning than ever.

AS Roma is redefining what it means to be a football club. But is it working?2020-07-21T16:02:33+01:00

Bettors more excited by return of Premier League than football fans

2020-07-08T13:45:36+01:00

BLOG | by Charlie Dundas ... While there’s not the feast you would expect at this time of the year, there has at least been some sport for punters to get involved with over the past few weeks. We were interested to see what impact the return of Premier League football would have on bettors, given the size and significance of the market.

Bettors more excited by return of Premier League than football fans2020-07-08T13:45:36+01:00

Consideration for William Hill varies as firm considers reopening 2,000 stores

2020-10-19T14:39:02+01:00

DATA INSIGHTS | by Stephan Shakespeare, CEO and Co-Founder, YouGov ... Businesses that rely on sports for a large percentage of their revenue have suffered particularly during two months of nationwide lockdown. Gambling firms have consequently seen customer bases diminish. As the betting giant William Hill prepares to reopen stores with the easing of lockdown in Europe, new YouGov data shows that certain groups will be more open to returning to stores than others.

Consideration for William Hill varies as firm considers reopening 2,000 stores2020-10-19T14:39:02+01:00

Are we raising a generation of helpless gamblers?

2020-01-23T16:23:53+00:00

BLOG | by Charlie Dundas ... With plenty of conversation in 2019 focused on young people and betting, we thought it would be interesting to look at the demographics of the UK’s gamblers. Our data shows that the gambling activity most likely to be undertaken by younger people (18-24-year-olds) is the purchase of scratchcards. Nearly one in five (19.1%) of this group has bought one in the past 12 months.

Are we raising a generation of helpless gamblers?2020-01-23T16:23:53+00:00

Annual health check for the betting industry

2020-01-06T12:06:17+00:00

BLOG | by Charlie Dundas ... Given that this is our end-of-year column, we thought it would be interesting to review some of the 16 metrics we track against betting brands every day by looking at the performance of the sector as whole over the past 12 months.

Annual health check for the betting industry2020-01-06T12:06:17+00:00

Australians and sports betting in under 5 minutes

2020-02-27T10:49:52+00:00

BLOG | by Liam Randell ... Betting has long been an intrinsic part of the Australian sporting identity. But while, as the saying goes, Australians would bet on two flies crawling up a wall, we thought we’d find out just how true this saying really is.

Australians and sports betting in under 5 minutes2020-02-27T10:49:52+00:00

Despite closures, the data suggests that the bricks and mortar betting experience is going nowhere

2019-12-02T12:03:02+00:00

BLOG | by Charlie Dundas ... When William Hill announced that it was to change its CEO in September, it was no accident that Philip Bowcock’s successor was the company’s former digital chief, Ulrik Bengtsson. The appointment is consistent with William Hill’s strategy to become a digitally-led company, but given the sector’s journey from high street to online what does the future hold for the UK’s betting shops?

Despite closures, the data suggests that the bricks and mortar betting experience is going nowhere2019-12-02T12:03:02+00:00

Do gamblers use social differently to the rest of the population?

2019-09-27T06:17:24+01:00

BLOG | by Charlie Dundas ... Later this autumn, YouGov will be publishing a White Paper which tackles honesty on social media platforms. It will cover attitudes towards the importance of honesty on these networks and ask whether we are more or less forgiving of unreliable content when it comes from, for example, influencers or companies. Read also … And has 32Red’s Wayne Rooney sponsorship shifted the needle yet?

Do gamblers use social differently to the rest of the population?2019-09-27T06:17:24+01:00
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