BLOG | by Liam Randell ... Betting has long been an intrinsic part of the Australian sporting identity. But while, as the saying goes, Australians would bet on two flies crawling up a wall, we thought we’d find out just how true this saying really is.
BLOG | by Charlie Dundas ... When William Hill announced that it was to change its CEO in September, it was no accident that Philip Bowcock’s successor was the company’s former digital chief, Ulrik Bengtsson. The appointment is consistent with William Hill’s strategy to become a digitally-led company, but given the sector’s journey from high street to online what does the future hold for the UK’s betting shops?
BLOG | by Charlie Dundas ... With Flutter acting to strengthen its foothold in the US market through its acquisition of The Stars Group this month, we thought we would take a look at American’s views on sports betting.
BLOG | by Charlie Dundas ... Later this autumn, YouGov will be publishing a White Paper which tackles honesty on social media platforms. It will cover attitudes towards the importance of honesty on these networks and ask whether we are more or less forgiving of unreliable content when it comes from, for example, influencers or companies. Read also … And has 32Red’s Wayne Rooney sponsorship shifted the needle yet?
DATA INSIGHTS | by YouGov ... Bookmaker William Hill has announced that it will close roughly 700 betting shops across the UK. The company claims its hand was forced by the Government’s decision to introduce a lower maximum stake for fixed-odds betting terminals – pegging it at £2 instead of £100.
BLOG | by Charlie Dundas ... Last month, Premiership Rugby, the UK’s leading domestic rugby union competition, announced that Bet UK would become the league’s official betting partner.
BLOG | by Charlie Dundas ... As the sector sets up a new trade association to head off regulatory threats, our data suggests that one of its first tasks may well be to address current public perceptions of the industry.
BLOG | by Scott Horowitz ... Following the Supreme Court’s strike-down of laws banning sports betting this year, the Dallas Cowboys became one of the first big football movers in the sponsorship market last month, signing a deal with Oklahoma’s WinStar World Casino and Resort.