Annual health check for the betting industry

2020-01-06T12:06:17+00:00

BLOG | by Charlie Dundas ... Given that this is our end-of-year column, we thought it would be interesting to review some of the 16 metrics we track against betting brands every day by looking at the performance of the sector as whole over the past 12 months.

Annual health check for the betting industry2020-01-06T12:06:17+00:00

Australians and sports betting in under 5 minutes

2019-12-18T09:10:03+00:00

BLOG | by Liam Randell ... Betting has long been an intrinsic part of the Australian sporting identity. But while, as the saying goes, Australians would bet on two flies crawling up a wall, we thought we’d find out just how true this saying really is.

Australians and sports betting in under 5 minutes2019-12-18T09:10:03+00:00

Despite closures, the data suggests that the bricks and mortar betting experience is going nowhere

2019-12-02T12:03:02+00:00

BLOG | by Charlie Dundas ... When William Hill announced that it was to change its CEO in September, it was no accident that Philip Bowcock’s successor was the company’s former digital chief, Ulrik Bengtsson. The appointment is consistent with William Hill’s strategy to become a digitally-led company, but given the sector’s journey from high street to online what does the future hold for the UK’s betting shops?

Despite closures, the data suggests that the bricks and mortar betting experience is going nowhere2019-12-02T12:03:02+00:00

Do gamblers use social differently to the rest of the population?

2019-09-27T06:17:24+01:00

BLOG | by Charlie Dundas ... Later this autumn, YouGov will be publishing a White Paper which tackles honesty on social media platforms. It will cover attitudes towards the importance of honesty on these networks and ask whether we are more or less forgiving of unreliable content when it comes from, for example, influencers or companies. Read also … And has 32Red’s Wayne Rooney sponsorship shifted the needle yet?

Do gamblers use social differently to the rest of the population?2019-09-27T06:17:24+01:00

William Hill makes a bet on a digital future

2019-10-18T11:43:47+01:00

DATA INSIGHTS | by YouGov ... Bookmaker William Hill has announced that it will close roughly 700 betting shops across the UK. The company claims its hand was forced by the Government’s decision to introduce a lower maximum stake for fixed-odds betting terminals – pegging it at £2 instead of £100.

William Hill makes a bet on a digital future2019-10-18T11:43:47+01:00

Casino brands pushing at an open door with NFL fans – and Cowboys fans holding door open wide …

2019-02-22T10:19:17+00:00

BLOG | by Scott Horowitz ... Following the Supreme Court’s strike-down of laws banning sports betting this year, the Dallas Cowboys became one of the first big football movers in the sponsorship market last month, signing a deal with Oklahoma’s WinStar World Casino and Resort.

Casino brands pushing at an open door with NFL fans – and Cowboys fans holding door open wide …2019-02-22T10:19:17+00:00