FIFA World Cup 2022: Are gamers putting their boots on?
FT-YGS2022-11-17T14:14:43+00:00BLOG | by YouGov Sport ... Current Customer scores for the EA Sports FIFA game have risen in US, Germany and South Korea, but slumped in UK.
Gamer attitudes towards the FIFA World Cup 2022
FT-YGS2022-11-17T14:15:53+00:00BLOG | by YouGov Sport ... The FIFA World Cup is, as expected, gaining widespread attention among Britons. This rise in attention has been even more pronounced within the gambling community, YouGov SportsIndex data shows.
The sports-gaming connect among gamers in the US
FT-YGS2022-06-10T13:48:50+01:00BLOG | by YouGov Sport ... YouGov Profiles data tells us that gamers are more likely than members of the overall US population to express an interest in following sports
Has EA SPORTS’ brand perception been affected by split with FIFA?
FT-YGS2022-05-30T16:32:25+01:00BLOG | by Charlie Dundas ... The end of EA SPORTS’ decades-old partnership with FIFA has been the talk of the town in gaming circles. Expectedly so, given that the partnership yielded one of the most successful gaming franchises ever.
MLB The Show 22 making a Buzz among gamers in the US
FT-YGS2022-04-07T16:39:58+01:00BLOG | by YouGov Sport ... To mark the release of MLB The Show 22, YouGov dips into YouGov BrandIndex data to examine consumer sentiment towards the title among Xbox, PlayStation and Nintendo Switch users in the US.
YouGov makes major esports play with appointment of Nicole Pike
SH-YGS2020-06-15T10:28:34+01:00NEWS | by YouGov Sport YouGov has moved decisively to grow its esports and gaming business with the appointment of one of the sector’s most-respected experts, Nicole Pike.