BLOG | by YouGov Sport ... YouGov Profiles data tells us that gamers are more likely than members of the overall US population to express an interest in following sports
BLOG | by Charlie Dundas ... The end of EA SPORTS’ decades-old partnership with FIFA has been the talk of the town in gaming circles. Expectedly so, given that the partnership yielded one of the most successful gaming franchises ever.
BLOG | by YouGov Sport ... To mark the release of MLB The Show 22, YouGov dips into YouGov BrandIndex data to examine consumer sentiment towards the title among Xbox, PlayStation and Nintendo Switch users in the US.
NEWS | by YouGov Sport YouGov has moved decisively to grow its esports and gaming business with the appointment of one of the sector’s most-respected experts, Nicole Pike.