BLOG | by YouGov Sport ... A newly-released report by YouGov offers a detailed glimpse into how deep of an impact COVID-19 restrictions will have on the industry of sport in Australia, and perhaps around the world.
BLOG | by YouGov Sport ... Sports fans are untethered from living room televisions and opting to watch sports on their mobile devices. International data from YouGov shows where sports streaming via mobile apps is common practice, and where there is opportunity for growth.
BLOG | by YouGov Sport ... Paris Saint-German forward Neymar became the first playable athlete in Fortnite this month, paving the way for more sports stars to appear in the uber-popular video game title. As part of the launch of the game’s sixth season, called “Primal,” players will be able to dress as Neymar during Battle Royale competitions. This development begs the question – which other athletes would get a warm reception from Fortnite fans?
BLOG | by YouGov Sport ... America’s pastime is becoming a global operation. As Major League Baseball gets ready for the 2021 season, data from YouGov’s Global Fans Profile tool reveals just how popular Major League Baseball players are in 18 global markets outside North America.
NEWS | by YouGov Sport YouGov has enhanced its Global Fan Profiles tool so properties, sponsors and rights holders can now track fan sentiment and attitudes in esports. The new tool drives better decisions in esports sponsorships and partnerships and has data on title, event, and team affinity across key markets showing how esports fans differ between and within countries.
BLOG | by YouGov Sport ... While uncertainty surrounds the scale of the Olympic Games which Tokyo will host in 2021, YouGov SportsIndex data shows that Japanese people continue to consider the event the world’s most prestigious sports property.
BLOG | by YouGov Sport ... Podcasts are an advertiser’s dream. More than half of podcast listeners in the United States don’t skip over the ads even though they easily can and about a third say they don’t find them to be an intrusive form of marketing, perhaps a result of the intimate nature of what is often host-read copy.
BLOG | by YouGov Sport ... The Cleveland Indians owner plans to change the team’s name – which has been deemed racist by some groups in recent years. The decision to change the name has Major League Baseball fans in the United States divided, new YouGov data shows.
BLOG | by YouGov Sport ... For sports fans, the effects of pandemic protocols are most obvious when watching live games: Covered seats, cardboard cutouts, or the hushed tones of stadiums hidden with artificial crowd noise. Leagues are making earnest attempts to bring a sense of normalcy to our lives upended by COVID-19, but there’s no real replacement for fans in the stands.
BLOG | by Alejandro Herrera ... The question of who is the biggest team in Mexico is always up for debate. It can’t just be settled by working out who is the best-supported club – you need to consider other factors like trophies won and support from overseas – but it certainly goes some of the way to answering the question.