The most-followed Winter Olympic sports, by men and women

2021-12-16T13:10:43+00:00

BLOG | by YouGov Sport ... At the 2022 Beijing Winter Olympic Games, 45% of athletes will be women, a record for the Games which saw 41% at the 2018 version in PyeongChang. As the event strives for gender parity, YouGov data reveals which sports are most popular with women in the United States and United Kingdom, compared to men.

The most-followed Winter Olympic sports, by men and women2021-12-16T13:10:43+00:00

Who are the favourite footballers in key Euro markets?

2021-11-24T10:28:53+00:00

BLOG | by YouGov Sport ... Ahead of the award of the 2021 Ballon D’Or, we tap into data from YouGov Global Fan Profiles to uncover the most loved male footballers in five key markets – Great Britain, France, Spain, Germany and Italy.

Who are the favourite footballers in key Euro markets?2021-11-24T10:28:53+00:00

UK: Boxing Day football fixtures: Who will tune in?

2021-11-24T10:21:27+00:00

BLOG | by YouGov Sport ... It’s the most wonderful time of the year - for football fans. Boxing Day features wall-to-wall football fixtures and fresh YouGov data shows how many Brits are likely to tune in this year.

UK: Boxing Day football fixtures: Who will tune in?2021-11-24T10:21:27+00:00

What is Australia’s Premier Sporting Event?

2021-11-24T10:48:22+00:00

BLOG | by YouGov Sport ... With 3 in 4 Australians having some level of interest in sport and facing an abundance of events to choose from, only one can claim the right to being the most popular sporting event in the country.

What is Australia’s Premier Sporting Event?2021-11-24T10:48:22+00:00

How popular are NHL teams in key European markets?

2021-05-28T12:40:45+01:00

BLOG | by YouGov Sport ... Over the last decade, much has been written regarding the National Hockey League’s long-term ambitions to expand overseas since it voiced optimism of such growth back in 2008. Since then, the NHL’s expansion has remained domestic. However, the NHL has maintained a presence in several international markets, hosting exhibition and preseason games in Europe in front of big crowds.

How popular are NHL teams in key European markets?2021-05-28T12:40:45+01:00

Premier League: Which fans are watching Sky Sports, BT Sport and Amazon Prime?

2021-05-18T12:39:53+01:00

BLOG | by YouGov Sport ... The Premier League announced in May that it has rolled over its existing domestic broadcast deals for a further three years. The move reportedly stems from clubs’ concerns that, in the uncertainty caused by the pandemic, the rights might end up fetching a lower sum than the League’s current deal, which is worth £4.8bn.

Premier League: Which fans are watching Sky Sports, BT Sport and Amazon Prime?2021-05-18T12:39:53+01:00
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