linkedintwitterEmailNEW FootballIndexNEW FootballIndexYouGov Sport AwardsYouGov Sport AwardsCOVID-19 Public MonitorCOVID-19 Public MonitorDownload SportsIndex 7th Annual Buzz ReportDownload SportsIndex 7th Annual Buzz Report

Free-to-air final helps Cricket World Cup grow audience by two-thirds

2019-07-25T09:41:54+01:00

BLOG | by Ted Harwood ... New data has revealed that the proportion of Brits who tuned in to at least part of the ICC Cricket World Cup grew by two-thirds by the end of the tournament – at least partly thanks to Sky’s decision to make the final available free-to-air.

Free-to-air final helps Cricket World Cup grow audience by two-thirds2019-07-25T09:41:54+01:00

English cricket fans suffer fair-play crisis of confidence

2019-05-30T12:41:49+01:00

NEWS | by YouGov Sport ... Ahead of this week’s Cricket World Cup, a new poll of more than 6,500 people world wide reveals English cricket fans as among the least likely in the world to believe their national team upholds the highest standards of fair play.

English cricket fans suffer fair-play crisis of confidence2019-05-30T12:41:49+01:00

ABOUT US

We are a global sports, sponsorship and entertainment research company, working with sports key stakeholders to unlock meaningful, actionable insights.

YouGov Sport is the sports division of YouGov – an international research data and analytics group with one of the world’s largest research networks.

We work with the key stakeholders in the business of sport, sponsorship and entertainment to unlock meaningful, actionable insights.