Free-to-air final helps Cricket World Cup grow audience by two-thirds
SH-YGS2019-07-25T09:41:54+01:00BLOG | by Ted Harwood ... New data has revealed that the proportion of Brits who tuned in to at least part of the ICC Cricket World Cup grew by two-thirds by the end of the tournament – at least partly thanks to Sky’s decision to make the final available free-to-air.
