Booking.com hits it out of the park with T20 World Cup fans
FT-YGS2022-11-08T11:42:25+00:00BLOG | by YouGov Sport ... Across key T20 World Cup markets, sponsor Booking.com has a markedly higher Buzz score among fans of the tournament
Free-to-air final helps Cricket World Cup grow audience by two-thirds
SH-YGS2019-07-25T09:41:54+01:00BLOG | by Ted Harwood ... New data has revealed that the proportion of Brits who tuned in to at least part of the ICC Cricket World Cup grew by two-thirds by the end of the tournament – at least partly thanks to Sky’s decision to make the final available free-to-air.
English cricket fans suffer fair-play crisis of confidence
SH-YGS2019-05-30T12:41:49+01:00NEWS | by YouGov Sport ... Ahead of this week’s Cricket World Cup, a new poll of more than 6,500 people world wide reveals English cricket fans as among the least likely in the world to believe their national team upholds the highest standards of fair play.