Last season set records for the IPL’s brand metrics. Is it possible that it will set more this time around?

2020-03-06T12:14:37+00:00

BLOG | by Joseph Eapen ... For all its rivals, the IPL remains the noisiest and most colourful T20 tournament in the world. To follow up on our blog from January, we thought we’d look at how the property is performing as the clock ticks down to the first ball of its new season in just a couple of weeks.

Last season set records for the IPL’s brand metrics. Is it possible that it will set more this time around?2020-03-06T12:14:37+00:00

Can IPL’s Season 13 match Season 12’s record popularity?

2020-01-06T11:36:00+00:00

BLOG | by Joseph Eapen ... Our data gives a resounding ‘yes’. The pre-Christmas Indian Premier League (IPL) player auction fires the pistol for the start of a season which is still three months away. Truth be told, interest in the league is never far beneath the surface of India’s sporting conversation.

Can IPL’s Season 13 match Season 12’s record popularity?2020-01-06T11:36:00+00:00

Unveiled – India’s favourite IPL teams and players

2019-02-22T11:38:51+00:00

BLOG | by Joseph Eapen ... In data we can release today, we unveil India’s favourite Indian Premier League (IPL) teams and players. In a survey conducted by YouGov Sport (SMG Insight), Chennai Super Kings come out on top – the favourite team of a remarkable one in three of those we asked. This continues our series of research we are conducting into the Indian sports market.

Unveiled – India’s favourite IPL teams and players2019-02-22T11:38:51+00:00