BLOG | by Joseph Eapen ... Our data gives a resounding ‘yes’. The pre-Christmas Indian Premier League (IPL) player auction fires the pistol for the start of a season which is still three months away. Truth be told, interest in the league is never far beneath the surface of India’s sporting conversation.
BLOG | by Joseph Eapen ... With the VIVO IPL now well underway, we thought it was time to start looking at its performance for sponsors. Let’s take a quick look at some of the data we’ve collected around the tournament based on what we’ve seen so far.
BLOG | by Joseph Eapen ... In data we can release today, we unveil India’s favourite Indian Premier League (IPL) teams and players. In a survey conducted by YouGov Sport (SMG Insight), Chennai Super Kings come out on top – the favourite team of a remarkable one in three of those we asked. This continues our series of research we are conducting into the Indian sports market.