BLOG | by Joseph Eapen ... You may remember that in a blog I wrote in July, I predicted a significant increase in Indian viewership for this year’s IPL. That prediction took into consideration a range of factors including historic data, anticipation, an increase in interest in the absence of other sports events, the venue and calendar changes and a resumption surge.
BLOG | by Joseph Eapen ... The news that the IPL is likely to take place in the United Arab Emirates in September will be music to the ears of cricket-starved Indians.
Last season set records for the IPL’s brand metrics. Is it possible that it will set more this time around?SH-YGS2020-04-05T17:59:41+01:00
BLOG | by Joseph Eapen ... For all its rivals, the IPL remains the noisiest and most colourful T20 tournament in the world. To follow up on our blog from January, we thought we’d look at how the property is performing as the clock ticks down to the first ball of its new season in just a couple of weeks.
BLOG | by Joseph Eapen ... Our data gives a resounding ‘yes’. The pre-Christmas Indian Premier League (IPL) player auction fires the pistol for the start of a season which is still three months away. Truth be told, interest in the league is never far beneath the surface of India’s sporting conversation.
BLOG | by Joseph Eapen ... With the VIVO IPL now well underway, we thought it was time to start looking at its performance for sponsors. Let’s take a quick look at some of the data we’ve collected around the tournament based on what we’ve seen so far.
DATA INSIGHTS | by YouGov ... In India cricket is not just a sport but a shared public sentiment. It comes as no surprise that cricket is the most watched sport in the country and the upcoming season of the Indian Premier League is eagerly awaited by fans. As the nation prepares for the new IPL season starting March 23rd, YouGov India ran a survey to gauge the excitement levels of people.