Which advertisers made a splash at the 2022 Indian Premier League?
FT-YGS2023-03-30T12:14:32+01:00BLOG | by YouGov Sport ... The Indian Premier League (IPL) is one of the most followed domestic leagues in the world within its home market.
Our IPL viewership prediction proves spot-on. But there’s still more to come from the tournament.
FT-YGS2020-11-03T16:32:14+00:00BLOG | by Joseph Eapen ... You may remember that in a blog I wrote in July, I predicted a significant increase in Indian viewership for this year’s IPL. That prediction took into consideration a range of factors including historic data, anticipation, an increase in interest in the absence of other sports events, the venue and calendar changes and a resumption surge.
IPL to return in September – and our data suggests it’s on course to break records
SH-YGS2020-07-24T14:56:23+01:00BLOG | by Joseph Eapen ... The news that the IPL is likely to take place in the United Arab Emirates in September will be music to the ears of cricket-starved Indians.
Last season set records for the IPL’s brand metrics. Is it possible that it will set more this time around?
SH-YGS2020-04-05T17:59:41+01:00BLOG | by Joseph Eapen ... For all its rivals, the IPL remains the noisiest and most colourful T20 tournament in the world. To follow up on our blog from January, we thought we’d look at how the property is performing as the clock ticks down to the first ball of its new season in just a couple of weeks.
Can IPL’s Season 13 match Season 12’s record popularity?
SH-YGS2020-04-05T18:00:24+01:00BLOG | by Joseph Eapen ... Our data gives a resounding ‘yes’. The pre-Christmas Indian Premier League (IPL) player auction fires the pistol for the start of a season which is still three months away. Truth be told, interest in the league is never far beneath the surface of India’s sporting conversation.
Even with higher price tags, IPL sponsorship still looks like good value
SH-YGS2020-04-05T18:02:10+01:00BLOG | by Joseph Eapen ... With the VIVO IPL now well underway, we thought it was time to start looking at its performance for sponsors. Let’s take a quick look at some of the data we’ve collected around the tournament based on what we’ve seen so far.
Soaring high on public support, will Chennai Super Kings be the champions yet again?
SH-YGS2020-10-19T14:31:52+01:00DATA INSIGHTS | by YouGov ... In India cricket is not just a sport but a shared public sentiment. It comes as no surprise that cricket is the most watched sport in the country and the upcoming season of the Indian Premier League is eagerly awaited by fans. As the nation prepares for the new IPL season starting March 23rd, YouGov India ran a survey to gauge the excitement levels of people.