The media is obsessed with Zion Williamson. But wait until you see how excited fans are getting.

2020-04-24T14:11:07+01:00

BLOG | by Victor Gras ... The NBA’s most exciting rookie finally hit the courts in January and, since then, Zion Williamson hasn’t looked back. The Williamson brand today feels like one that is seeping beyond the realms of basketball. While Williamson is unquestionably enjoying an impact on the court, can we yet quantify his contribution to audience engagement?

The media is obsessed with Zion Williamson. But wait until you see how excited fans are getting.2020-04-24T14:11:07+01:00

Which recent major league championship wins have created most buzz among Americans?

2020-04-24T14:12:00+01:00

BLOG | by Victor Gras ... There are championship wins. And then there are big championship wins. The kind that stick in your memory for years. The stories with the biggest heroes, the tiniest of underdogs, the loudest of chokes. Following this year’s Super Bowl – and the excitement created by the Chiefs’ win – we thought we’d look back through our US data to see which recent championship wins were the biggest.

Which recent major league championship wins have created most buzz among Americans?2020-04-24T14:12:00+01:00

Around the world with Global Fan Profiles: Which nations use OTT the most?

2020-04-24T14:13:32+01:00

BLOG | by Victor Gras ... To give you a glimpse of the power of our brand-new fanbase profiling tool, Global Fan Profiles, here’s one of a short series of blogs bringing it to life. In the first of our series we take a look at live online consumption in the top ten markets.

Around the world with Global Fan Profiles: Which nations use OTT the most?2020-04-24T14:13:32+01:00

Nike’s Dream Crazier not generating as much attention as Dream Crazy

2019-04-17T13:59:45+01:00

DATA INSIGHTS | by YouGov ... Data shows more Ad Awareness and Word of Mouth following the Colin Kaepernick ad campaign. Early evidence from YouGov Plan & Track suggests that Nike’s recent Dream Crazier ad push, featuring Serena Williams, isn’t generating the same amount of attention among the general public as its Colin Kaepernick-narrated Dream Crazy spot launched last September.

Nike’s Dream Crazier not generating as much attention as Dream Crazy2019-04-17T13:59:45+01:00

Paddy Power’s latest advert scores points with target audience

2019-02-23T14:47:22+00:00

DATA INSIGHTS | by YouGov ... Last week Paddy Power continued their shock-tactic advertising strategy following a long line of provocative stunts, including pretending to cut “C’MON ENGLAND” into the Amazon rainforest before the World Cup and delivering a ‘drunk tank’ to the Royal Ascot for badly behaved punters.

Paddy Power’s latest advert scores points with target audience2019-02-23T14:47:22+00:00