Tracking the effectiveness of
Six Nations’ title sponsorship

2021-03-16T19:16:03+00:00

BLOG | by YouGov Sport ... With the Six Nations in full swing, let’s consider the commercial opportunities that the event provides for title partner Guinness. In 2019, Guinness affirmed its long-standing relationship with rugby by replacing the Royal Bank of Scotland as the tournament’s title sponsor. Now into the third year of the deal, YouGov BrandIndex data can help to confirm whether this relationship has been a beneficial one for the Irish stout producer.

Tracking the effectiveness of
Six Nations’ title sponsorship
2021-03-16T19:16:03+00:00

The rise of sports streaming:
Where is it most popular?

2021-03-09T10:57:04+00:00

BLOG | by YouGov Sport ... Sports broadcasting is changing. Until recently, OTT (over the top) streaming platforms featuring live events were few and far between. However today, as more and more opt to cut their cable cord spurring the popularity of streaming platforms, that is no longer the case.

The rise of sports streaming:
Where is it most popular?
2021-03-09T10:57:04+00:00

The most successful advertisers of Super Bowl LV

2021-02-10T21:07:07+00:00

BLOG | by YouGov Sport ... This year, Super Bowl advertisers faced two challenges – strike the right tone at a time of deep political strife in the United States, and do so under strict COVID-19 measures. YouGov looked at each of the company’s Ad Awareness scores around Super Bowl LV to reveal which advertisers managed to rise above the others.

The most successful advertisers of Super Bowl LV2021-02-10T21:07:07+00:00

Fantasy sports in the US:
who is playing?

2021-03-16T19:01:50+00:00

BLOG | by YouGov Sport ... Fantasy sports have become big business in recent years with many people across the United States playing for money. The sector has enjoyed a huge amount of growth with no signs of slowing as providers move into sportsbook betting while laws are relaxed across many states.

Fantasy sports in the US:
who is playing?
2021-03-16T19:01:50+00:00

How many Brits plan to bet on the Super Bowl?

2021-03-16T19:12:08+00:00

BLOG | by YouGov Sport ... About one in six British gamblers plan to – or already have – put money on the Super Bowl. A YouGov Direct poll shows the number of British adults who gamble say whether they have already placed a bet on the game, if they intend to do so, or if they will probably place an in-play or prop bet.

How many Brits plan to bet on the Super Bowl?2021-03-16T19:12:08+00:00

NFL tops YouGov’s annual Buzz ranking in the US

2021-03-16T19:07:44+00:00

BLOG | by YouGov Sport ... While it’s never necessarily a surprise to see the NFL come out on top of a ranking of US sports, when it comes to Buzz, it is unusual to see every top-ten peak score laid down by the fifth month of the US sports calendar.

NFL tops YouGov’s annual Buzz ranking in the US2021-03-16T19:07:44+00:00

Podcasting may look relatively unpopular among NFL fans but for younger NFL fans, the opposite is true

2020-09-18T12:59:30+01:00

BLOG | by Victor Gras ... Sometimes it feels that barely a week passes between announcements of a new sports podcast. There is no doubt that this relatively new medium is here to stay but how popular is it among American sports fans? And just how valuable is it to have granular data when it comes to media consumption?

Podcasting may look relatively unpopular among NFL fans but for younger NFL fans, the opposite is true2020-09-18T12:59:30+01:00

With all games televised for the first time, which Premier League teams have attracted the most eyeballs since Operation Restart?

2020-08-14T17:00:16+01:00

BLOG | by Matt Mills ... While the Premier League title was all but decided pre-COVID-19, there was still a lot to play for in the rest of the division. Given that fact – and that for the first time ever, every league game was available to view on TV – we thought we’d look at which sides have been watched the most since lockdown was lifted.

With all games televised for the first time, which Premier League teams have attracted the most eyeballs since Operation Restart?2020-08-14T17:00:16+01:00
Go to Top