BLOG | by YouGov Sport ... The New York Yankees is one of the most powerful brands in North America, but YouGov data shows just how far-reaching the brand is around the world.
BLOG | by YouGov Sport ... Compared to two years ago, more Americans expect cryptocurrencies to be widely accepted, and YouGov data shows NBA fans and NHL are even more likely to feel this way.
BLOG | by YouGov Sport ... One team has been to the playoffs six times in seven years. The other captured 88 wins this season. Now, the Houston Astros and the Atlanta Braves are meeting at the World Series. International data from YouGov Sport shows how popular these two teams are around the world.
BLOG | by YouGov Sport ... For the first time since 2006, MLB The Show will be available on Xbox for the 2021 version, and YouGov metrics suggest interest among Xbox owners in the United States is strong. The Major League Baseball video game series, published by Sony Interactive Entertainment, had remained a PlayStation-exclusive title until this year.
BLOG | by YouGov Sport ... Sports fans are untethered from living room televisions and opting to watch sports on their mobile devices. International data from YouGov shows where sports streaming via mobile apps is common practice, and where there is opportunity for growth.
BLOG | by YouGov Sport ... America’s pastime is becoming a global operation. As Major League Baseball gets ready for the 2021 season, data from YouGov’s Global Fans Profile tool reveals just how popular Major League Baseball players are in 18 global markets outside North America.
BLOG | by YouGov Sport ... While uncertainty surrounds the scale of the Olympic Games which Tokyo will host in 2021, YouGov SportsIndex data shows that Japanese people continue to consider the event the world’s most prestigious sports property.
BLOG | by YouGov Sport ... The Cleveland Indians owner plans to change the team’s name – which has been deemed racist by some groups in recent years. The decision to change the name has Major League Baseball fans in the United States divided, new YouGov data shows.
BLOG | by Scott Horowitz ... Over the course of its truncated 2020 season, Major League Baseball had more followers per capita in Taiwan and in South Korea than it did stateside, YouGov data shows.
As the sports calendar gets crowded, what effect is it having on what competitions people are talking about?SH-YGS2020-09-11T15:07:08+01:00
BLOG | by Victor Gras ... With the calendars of so many sporting events out of kilter in 2020, we wanted to take a look at whether the changes are affecting the public’s behavior towards them. Is the cluttered calendar good news for sport in general, specific sports, or bad news for all of them.