MLB The Show is now on Xbox and owners are interested

2021-04-21T15:50:11+01:00

BLOG | by YouGov Sport ... For the first time since 2006, MLB The Show will be available on Xbox for the 2021 version, and YouGov metrics suggest interest among Xbox owners in the United States is strong. The Major League Baseball video game series, published by Sony Interactive Entertainment, had remained a PlayStation-exclusive title until this year.

MLB The Show is now on Xbox and owners are interested2021-04-21T15:50:11+01:00

Who’s watching sports via mobile apps? Where is there an opportunity for growth?

2021-04-06T13:53:45+01:00

BLOG | by YouGov Sport ... Sports fans are untethered from living room televisions and opting to watch sports on their mobile devices. International data from YouGov shows where sports streaming via mobile apps is common practice, and where there is opportunity for growth.

Who’s watching sports via mobile apps? Where is there an opportunity for growth?2021-04-06T13:53:45+01:00

Tracking MLB player popularity around the globe

2021-03-24T13:13:26+00:00

BLOG | by YouGov Sport ... America’s pastime is becoming a global operation. As Major League Baseball gets ready for the 2021 season, data from YouGov’s Global Fans Profile tool reveals just how popular Major League Baseball players are in 18 global markets outside North America.

Tracking MLB player popularity around the globe2021-03-24T13:13:26+00:00

As the sports calendar gets crowded, what effect is it having on what competitions people are talking about?

2020-09-11T15:07:08+01:00

BLOG | by Victor Gras ... With the calendars of so many sporting events out of kilter in 2020, we wanted to take a look at whether the changes are affecting the public’s behavior towards them. Is the cluttered calendar good news for sport in general, specific sports, or bad news for all of them.

As the sports calendar gets crowded, what effect is it having on what competitions people are talking about?2020-09-11T15:07:08+01:00

As US sports make plans to return, are fans still engaged?

2020-07-03T14:32:52+01:00

BLOG | by Victor Gras ... In the almost complete live sports blackout, teams and leagues have been looking for new ways to maintain fan engagement. From esports to remote drafts, necessity has been the mother of invention for sports marketing teams across America. But how successful have their efforts been in ensuring that sport is still part of the conversation in these trying times?

As US sports make plans to return, are fans still engaged?2020-07-03T14:32:52+01:00
Go to Top