BLOG | by Tracy Schoenadel ... The NBA sparks into life this week, but which teams are providing the brightest flames as the season begins? We took a look at our Buzz metric to see which teams are enjoying the most positivity among the general population – and NBA fans – as the season begins.
BLOG | by Victor Gras ... Despite the NBA All-Star Game being a free-scoring affair this year, it still attracts its fair share of critics, not least for the interruption the game creates to the regular season. But what does it do for perceptions of the league among the public?
BLOG | by Lance Fraenkel ... As the NBA playoffs head to their climax, we thought it would be a good time to take a look at how, in their inaugural year, some of the league’s jersey sponsorships were working out. At just 2.5 inches square the spots aren’t as conspicuous as uniform sponsorships in other sports, so we were interested to look at the effects.